Beyonce Makes Two Lucky Concertgoers' Day With a Dereon Handbag and Sunglasses Giveaway

Beyonce Makes Two Lucky Concertgoers' Day With a Dereon Handbag and Sunglasses Giveaway

Beyonce gives Dereon handbag and a pair of Dereon sunglasses out as a prize to a lucky text message winning concertgoer during her "I Am... Sasha Fierce" concert tour

NEW YORK, June 19 /PRNewswire/ -- Two concertgoers, in arenas on each stop of the US leg of the "I AM..." World Tour, will receive a special gift from international superstar Beyonce. Excited fans in Europe have already experienced the handbag and sunglasses giveaway and Beyonce is now extending the gift to her US fans at every single show. Beyonce features the same handbag and sunglasses as part of her wardrobe during the concert. The Dereon handbag and sunglasses giveaway will now be one of the exciting highlights of the concert and Beyonce and the Dereon team will reward two lucky fans that participate in the "Text to Win a Dereon Handbag and Sunglasses" contest. Fulfillment of the prize to the winners will take place after each show of the "I AM..." summer tour.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090619/NY35154-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20090619/NY35154-b )

The "I AM..." World Tour comes to the US on June 21 and June 22 with a two-night stint at Madison Square Garden in New York City. Later in the summer, Beyonce will headline the Essence Music Festival in New Orleans on July 3. On June 16, a new video and music compilation called "Above and Beyonce Video Collection & Dance Mixes" will be available nationwide exclusively through Wal-Mart, and at J&R Music in New York City. It contains seven videos, behind-the-scenes footage and eight songs taken from her critically acclaimed third solo CD, "I AM...Sasha Fierce". It also features a chart-topping remix version of "Ego" in both video and song with Kanye West, which can only be found in this collection. For more information on the new video collection and a complete list of US tour dates, log onto www.beyonce.com.

About Beyond Productions LLC:

Beyond Productions LLC was founded in May 2004 by Tina and Beyonce Knowles, and Jason and Arthur Rabin of Wear Me Apparel / Kids Headquarters. This partnership provides the infrastructure for licensing and brand management for Dereon, the junior lifestyle collection that debuted at retail for the Holiday 2006 season, House of Dereon, a contemporary women's line that was introduced in Holiday 2005 and the new Miss Tina collection, a line of clothing and accessories produced for Home Shopping Network that debuted in August 2007. Inspired by three generations of women united in a labor of love, House of Dereon and Dereon are named in honor of Tina Knowles' mother and Beyonce's grandmother, Agnez Dereon, who was a talented seamstress and influenced Tina's love of fashion and style. The Dereon line, which is available at department and specialty stores across the US and Canada, features sportswear, and denim offerings along with outerwear and accessories that include hats, handbags, jewelry, eyewear, intimates, footwear and collection for girl's.

Photo: http://www.newscom.com/cgi-bin/prnh/20090619/NY35154-b
http://www.newscom.com/cgi-bin/prnh/20090619/NY35154-a
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Beyond Productions LLC

CONTACT: T.J. Allers of PaulWilmotCommunications, +1-212-206-7447,
tallers@greatpress.com

Web Site: http://www.beyonce.com/

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