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Wednesday, June 10, 2009

AutoWeek Joins Forces With Four Winds and Camping World

AutoWeek Joins Forces With Four Winds and Camping World

On the road in a Serrano motor coach for the Rock 'n' Race AutoWeek.com Summer of Love Tour 2009

DETROIT, June 10 /PRNewswire/ -- AutoWeek, Four Winds and Camping World today announced their partnership for the Rock 'n' Race AutoWeek.com Summer of Love Tour 2009. For the next two months, AutoWeek editors will tour the country visiting uniquely American events -- and writing about them -- from the comforts of a 32-foot-long Serrano motor coach supplied by Four Winds and Camping World.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090610/DE30482LOGO )

"It's an excuse to climb into an all-time great ride, go to the hottest music, car and race venues in North America, step into some of our readers', listeners' and viewers' lives and truck it on down the road," says Dutch Mandel, AutoWeek editor and associate publisher. "The idea began with the epiphany that this year marks the 40th anniversary of the original Woodstock festival. While some of our readers were there in body and mind, we all attended Woodstock in spirit. And let's face it -- music and cars go so well together that this was a natural."

The tour will include inside access -- and on-site reporting -- from great music festivals, car shows and races that will even make your kids green with envy.

Some of the stops:
Bonnaroo Music Festival - Manchester, Tenn., June 11-14
NASCAR Camping World Truck Race - Loudon, N.H., June 24-28
Rothbury Music Festival - Rothbury, Mich., July 2-6
Blue Oyster Cult Concert - Clarkston, Mich., July 8
Michigan Softball World Series - Croswell-Lexington, Mich., July 9-22
NASCAR Camping World Truck Series - Indianapolis, July 23-26

Visit autoweek.com and check out the magazine all summer long for updates on the Summer of Love Tour. Visit the Four Winds Serrano motor coach; if you spot it at one of the stops on the tour ask an AutoWeek editor for some swag.

Four Winds International is a premier manufacturer of Class A, B and C motorhomes. The company's ultimate goal is to maximize quality, functionality and durability to get the most amount of enjoyment from a new motorhome. This commitment has allowed the Four Winds Brand Class C and the Hurricane Brand Class A to consistently rank at the top for yearly sales. Manufactured in Elkhart, Indiana, Four Winds International has been building motorhomes since 1992.

Founded in 1966, Camping World is America's largest direct marketer and specialty retailer of recreational vehicles and outdoor camping accessories and services. The company grew from a single-point location in Bowling Green, Ky., to operating successful nationwide Supercenters. Camping World now operates under the department-store model as a one-stop shopping destination providing services to enhance and protect the RV lifestyle, including recreational vehicle sales, rentals, service and collision; more than 8,000 RV and outdoor accessories, performance and tow centers; detail and refurbishment centers known as RV Spa; a President's Club customer loyalty program; campground reservations and directories; RV finance and insurance; RV tours and travel, and a nationally distributed magazine called RV View.

AutoWeek magazine is America's fortnightly automotive-enthusiast publication based in Detroit, Mich., and is one of more than 30 titles published by Crain Communications Inc. Through its print and online products, the AutoWeek brand is symbolic of core automotive passion. It is a must-read for those who live the automotive lifestyle. AutoWeek delivers by-the-minute news at autoweek.com while taking an in-depth look at the enthusiast world in the primarily subscription-based magazine. AutoWeek provides readers with more information more often, giving them their car fix before the other guys even start their engines.

Photo: http://www.newscom.com/cgi-bin/prnh/20090610/DE30482LOGO
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN10
PRN Photo Desk, photodesk@prnewswire.com
Source: AutoWeek

CONTACT: Amie Martz, Assistant Marketing Manager, AutoWeek,
+1-313-446-0407 (office), +1-269-352-5335 (cell), amartz@crain.com

Web Site: http://www.autoweek.com/

NOTE TO EDITORS: AutoWeek editors and contributors are available for interviews; contact Amie Martz.

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