Arbitron Announces the ARB-TV Suite of Video Measurement Solutions

Arbitron Announces the ARB-TV Suite of Video Measurement Solutions

Leverages PPM Technologies to Measure Away-From-Home Television Audiences

COLUMBIA, Md., June 23 /PRNewswire-FirstCall/ -- Arbitron (NYSE:ARB) today announced ARB-TV, a new suite of audience measurement services designed to improve visibility into away-from-home television audiences for media companies and advertisers. By leveraging the mobility and utility of the Portable People Meter(TM) (PPM(TM)) technologies, the ARB-TV analytical tool complements existing data services and offers media greater insight into what constitutes their total audience and helps advertisers plan how to reach that audience.

"In today's increasingly mobile world, media companies and marketers want to know when and where consumers are being exposed to their content," said Alton L. Adams, Arbitron Executive Vice President. "The ARB-TV suite helps quantify audience viewership in locations outside of the home including, among others, restaurants/bars, other homes, the workplace, airports, hotels, sports venues, malls and medical facilities."

Arbitron's innovative approach to away-from-home audience measurement combines the unique mobility of the PPM technology with proven, reliable research. Arbitron's PPM technology is a platform-agnostic electronic solution that detects encoded audio tones within an audio stream. This highly flexible, innovative technology is enabling new insights across a variety of media including in-home and away-from-home content delivery devices.

"Arbitron is partnering with a variety of best-in-class media customers who have been seeking services that generate a more comprehensive picture of their total audience," continued Adams. "The ARB-TV solutions are a natural extension of our existing services and, we believe, an important step towards cross platform measurement capabilities."

About the Portable People Meter

The Arbitron Portable People Meter(TM) system uses a passive audience measurement device - about the size of a small cell phone - to track consumer exposure to media and entertainment, including broadcast, cable and satellite television; terrestrial, satellite and online radio as well as cinema advertising and many types of place-based electronic media.

About Arbitron

Arbitron Inc. (NYSE:ARB) is a media and marketing research firm serving the media - radio, television, cable, online radio and out-of-home - as well as advertisers and advertising agencies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter, a new technology for media and marketing research.

The ARB-TV service is not part of a regular syndicated rating service accredited by the MRC and Arbitron has not requested accreditation. Arbitron does provide one or more syndicated services which are accredited by the MRC.

Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc.

PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.

Arbitron Forward-Looking Statements

Statements in this release that are not strictly historical, including the statements regarding expectations for 2009 and any other statements regarding events or developments that we believe or anticipate will or may occur in the future, may be "forward-looking" statements. There are a number of important factors that could cause actual events to differ materially from those suggested or indicated by such forward-looking statements. These factors include, among other things, the current global economic recession and the upheaval in the credit markets and financial services industry, competition, our ability to develop and successfully market new products and technologies, our ability to successfully commercialize our Portable People Meter(TM) service, the growth rates and cyclicality of markets we serve, our ability to expand our business in new markets, our ability to successfully identify, consummate and integrate appropriate acquisitions, the impact of increased costs of data collection including a trend toward increasing incidence of cell phone-only households, litigation and other contingent liabilities including intellectual property matters, our compliance with applicable laws and regulations and changes in applicable laws and regulations, our ability to achieve projected efficiencies, cost reductions, sales growth and earnings, and international economic, political, legal and business factors. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in our SEC filings, including our 2008 Annual Report on Form 10-K. These forward-looking statements speak only as of the date of this release and the Company does not assume any obligation to update any forward-looking statement.

Source: Arbitron Inc.

CONTACT: Deirdre Blackwood, Arbitron Inc., +1-410-312-8523,
didi.blackwood@arbitron.com; Jessica Benbow, Arbitron Inc., +1-410-312-8363,
jessica.benbow@arbitron.com

Web Site: http://www.arbitron.com/

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