American Marketing Association, Tampa Bay Launches Internet TV Platform

American Marketing Association, Tampa Bay Launches Internet TV Platform

New AMA Tampa Bay TV to Offer Video-Based Programming and New Opportunities

TAMPA, Fla., June 23 /PRNewswire-USNewswire/ -- Today, the Tampa Bay Chapter of the American Marketing Association announced the official launch of AMA Tampa Bay TV, a state-of-the-art online video platform that will serve as the source for information, education and premium marketing content. Made possible through partnerships with Endavo Media, a leading provider of a hosted platform for Internet TV, enterprise video, social media and IPTV; Ren Scott Productions; a leading producer of :30 second spots, 30-minute programming and Online videos; and Tampa Digital Studios, one of the largest production and digital media facilities in the Tampa Bay area. AMA Tampa Bay is one of few chapters in the nation that have successfully created such a robust and interactive opportunity for Online interaction and involvement on all levels.

"As the fastest growing chapter of the American Marketing Association, AMA Tampa Bay is known for stepping out of the box," says Jim Slusser, chapter president and chief marketing officer at Agile Communications Group. "We are so very excited to have been able to develop and implement this initiative and continue to provide increased opportunities for growth through new media channels."

AMA Tampa Bay TV, officially unveiled at the organization's monthly luncheon held on June 19 and includes video interviews with past program speakers, highlights from the chapter's Digital Marketing Conference and a variety of engaging testimonials from both AMA Tampa Bay members and corporate sponsors. On-location shooting and post-production services provided by Tampa Digital Studios and video segments are produced and hosted by Emmy Award winning reporter Heidi Kempf of Ren Scott Productions serve as a true catalyst for the new and exciting additions to come.

"We were immediately intrigued with the idea of becoming involved in this new media project as we're seeing Online video grow at a steady pace in our own business and recognize its increasing importance," says Heidi Kempf, vice president of business development at Ren Scott Productions. "AMA's Tampa Bay Chapter remains on the cutting edge and the Ren Scott Productions team is thrilled to be able to contribute to the ongoing value and education of the membership through our expertise."

Future plans for AMA Tampa Bay TV include user generated video uploads from members, live streams of chapter events and seminars and much more. In addition, premium content will be made available to chapter members, enhancing the overall value that AMA Tampa Bay members and sponsors will receive through involvement.

"We jumped right in when asked to take part in the initial production of this project," says Jim Ruyle, director of business development at Tampa Digital Studios. "We are a long-time sponsor of this integral organization that has seen success on so many different levels. We knew that the investment of time, money and talent would expose our organization and our creative solutions to some of the nation's top thought leaders and marketing talent."

AMA Tampa Bay is using Endavo Media's Internet TV Platform to deliver online programming through a branded video player with interactive features including share, comment, rate and even chat. The platform also offers multiple ways to monetize online video with video and banner advertising, sponsorships, subscriptions, pay-per-view and other options now available to AMA Tampa Bay.

"It's exciting to partner with an association that embraces online video and is using it to enhance the professional development of its members," says Peter Contardo, executive vice president and chief marketing officer at Endavo Media. "To see a non-profit marketing organization like AMA Tampa Bay showcase the power of new media as part of its own marketing and business strategy is truly unique."

About AMA Tampa Bay

The Tampa Bay Chapter of the AMA, (AMA Tampa Bay), is a not-for-profit organization dedicated to educating the professional marketing community. With close to 400 members, it is the fastest growing Chapter in the United States and continues to grow. The Chapter's Web site is located at www.amatampabay.org. Monthly events are open to members and guests and feature speakers from well-known companies and brands from both the Tampa Bay area and nationwide. For more information about any of the chapter's events or programs contact Tara Hustedde, president-elect and outgoing vice president of communications at tarahustedde@pureprinc.com or 813-785-5320.

About Ren Scott Productions

Ren Scott Productions is a boutique creative agency in Tampa, Florida providing clients with a wide array of video and marketing services. The company has assembled an award-winning creative team skilled at producing local and national TV commercials, 30-minute programming, online videos and social media communication incorporating 2D/3D graphic animation. RSP has also assembled a team of experienced media buyers focused on placing video productions in front of the target audience. For video productions that produce results, visit www.renscottproductions.com.

About Tampa Digital Studios

Located in historic Ybor City, Fla., Tampa Digital Studios is the largest digital media facility in West Central Florida. The company is a turnkey resource for multimedia production and visual communications nationwide. The company creates long-form and short-form broadcast programs, social networking solutions, web programs, national and local commercials, public service announcements, corporate communication tools, as well as many other projects using 2D/3D graphics, animation and Internet services. For more information, visit www.tampadigital.com.

About Endavo Media

Endavo Media provides a hosted platform for Internet TV, enterprise video, social media and IPTV. This easy-to-use, cost-effective media management and distribution system offers high-quality live and on-demand delivery of video, audio and pictures. Content is delivered through brandable players, web sites and user interfaces, across the social web and to consumer broadband devices, including portable media players, mobile phones and set-top boxes. Music, entertainment and new media businesses, as well as social, cultural and faith-based organizations, get more control to connect and engage directly with their audiences, build their brands and generate revenue from their online video communities. Headquartered in Atlanta, Endavo Media was founded in 2004 and is now privately-held. Visit www.endavomedia.com for more information.

Source: AMA Tampa Bay

CONTACT: Tara Hustedde, President, Pure Public Relations, President
Elect, AMA Tampa Bay, +1-813-785-5320, tarahustedde@pureprinc.com; Will
Wellons, Wellons Communications, +1-407-462-2718,
Will@wellonscommunications.com

Web Site: http://www.amatampabay.org/

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