Ad Agencies Poised to Reap Massive Benefits from New NCC and Donovan Data Systems Partnership

Ad Agencies Poised to Reap Massive Benefits from New NCC and Donovan Data Systems Partnership

Order Processing Between Buyers and Sellers Now Automatic and Paperless

NEW YORK, June 30 /PRNewswire/ -- National Cable Communications (NCC), the leader in cable television advertising sales and marketing, and Donovan Data Systems (DDS), the leading systems and services provider to the advertising industry, have collaborated to bring fully electronic order processing to the national spot cable ad marketplace.

The partnership enables DDS' Spot Desktop application and the NCC eBusiness sales system to seamlessly inter-operate.

NCC reached a major milestone in 2008, when the company broke the $1 billion revenue mark. And as advertiser use of spot cable continues to rise, increased order accuracy, speed and efficiency for NCC's ad agency clients become even more essential. This new process will allow dramatic increases in the quality of ad campaign execution on cable. From now on, submitting, processing and confirming ad campaigns between NCC, its affiliates and DDS agencies become entirely electronic and paperless.

The open XML standard was developed by DDS and NCC to allow this breakthrough platform to ultimately be available for the entire cable and advertising industries. And early results are proving the vast potential of this effort. In just four weeks since it went live, NCC received and successfully processed over $3 million worth of electronic orders from DDS agencies.

"Integration with DDS' Spot Desktop application, which completely eliminates paper from the buy/sell process, represents one more way that NCC has made spot cable the easiest and most effective media for ad agencies to execute in all 210 markets across the United States," said NCC senior vice president, eBusiness Operations and Research, Nick Garramone.

"The impact of this initiative is enormous. DDS agencies send orders containing more than 10 million spots to NCC every year. We anticipate that all local cable orders sent by DDS buyers will use the new service, representing hundreds of millions of dollars annually," said Harvey Kent, chief media strategist at DDS.

ABOUT NCC

NCC is by far the largest and most authoritative cable TV advertising sales firm in the country. It is jointly owned by three of the nation's largest MSOs - Comcast Cable, Cox Communications and Time Warner Cable. Uniquely, NCC is the only company that represents every U.S. market and reaches virtually every wired cable home. Whether advertisers want to reach the entire United States, select regions, an individual market or even a portion of a market, NCC provides effective advertising and marketing solutions that only spot cable can deliver. For more on NCC, visit www.spotcable.com.

ABOUT DDS

Donovan Data Systems (DDS) is the leading systems and software provider to the advertising and marketing communications industry. It offers an exceptional range of business solutions that bring operating efficiencies to media agencies and marketing services companies.

Each day DDS processes millions of transactions, supporting advertising agencies, media specialists, broadcasting sales companies, advertisers, PR firms and recruitment and direct response agencies around the world.

DDS has remained at the forefront of the advertising industry for over 40 years with its unequaled service and support, innovative technology and long-term commitment to eBusiness. For more on DDS, visit www.donovandata.com.

Press contacts:
For NCC: Lori Givens, 212-548-3306, lori_givens@spotcable.com.
For DDS: Steve Ellwanger, Press Counsel Group, 203-856-8303,
steve@presscounselonline.com.

Source: Donovan Data Systems

CONTACT: Lori Givens, for NCC, +1-212-548-3306, or
lori_givens@spotcable.com; Steve Ellwanger, Press Counsel Group, for DDS,
+1-203-856-8303, or steve@presscounselonline.com

Web Site: http://www.donovandata.com/

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