3ality Digital Receives 'Global Media Visionary' Award

3ality Digital Receives 'Global Media Visionary' Award

Groundbreaking Live Broadcast of 2009 BCS Championship Game Set New Standard for Consumers' Sports Entertainment Experience

BURBANK, Calif., June 10 /PRNewswire/ -- The National Academy of Television Arts & Sciences (NATAS) and the Sports Video Group (SVG) have presented the Global Media Visionary Award to 3ality Digital, LLC (www.3alitydigital.com) for its live 3D production of the 2009 FedEx BCS Championship Game, which took place on Jan. 8, 2009, in Miami, Fla.

3ality Digital was presented with the honor, part of the Global Media Awards for College Sports, on June 9 alongside Sony, Fox Sports and Cinedigm Digital Cinema Corp., all of whom were partners on the project. The groundbreaking event marked the first time a live 3D broadcast was made available to consumers nationwide, with thousands of college football fans filling scores of movie theaters coast to coast to see the University of Florida Gators take on the University of Oklahoma Sooners.

"This is a tremendous honor and an important endorsement of the role live-action digital 3D will play in the future of sports broadcasting," said 3ality Digital CEO Sandy Climan. "We are thrilled to be recognized with our valued partners for bringing a more immersive, more dynamic sports experience to fans across the country."

The Global Media Awards for College Sports celebrate excellence across the entire spectrum of college sports video production, including work by colleges and universities, national and regional sports networks and technology innovators.

"The 3D production of the BCS game proved the viability of a next-generation 3D viewing experience that can get college football fans out of their homes and into theaters," says Ken Kerschbaumer, SVG Editorial Director. "The team at 3ality Digital played an important role in ensuring not only that viewers had a quality experience but that 3D productions are financially viable."

The product of more than 10 years of development, 3ality Digital's proprietary stereoscopic 3D image capture and processing technology made it possible for the company to shoot the game, as well as provide edits, transitions and graphics, in digital 3D. The images were then multiplexed for transmission using current 2D infrastructure, which included the use of regular broadcast trucks.

"The BCS game gave the general public its first taste of how digital 3D can transform the sports viewing experience on a massive scale," said Steve Schklair, CEO of 3ality Digital Systems, the technology subsidiary of 3ality Digital. "Moving forward, we're committed to using our technology and expertise to further enhance the way in which consumers enjoy their live-action entertainment."

3ality Digital's technology is designed to augment rather than replace the capabilities of current production, post-production and broadcast teams; the technology is applicable to digital filmmaking as well as live and scripted television production and broadcast.

About 3ality Digital

3ality Digital develops advanced technologies to power uniquely dynamic content and audience experiences in 3D. The company's mission is to deliver pixel-perfect 3D entertainment from image capture through broadcast, regardless of viewing platform, ultimately setting the standard for live-action digital 3D. Based in Burbank, California, 3ality Digital brings together world-class experts in the fields of filmmaking, science and technology to develop systems to power 3D broadcasts and environments in which audience members feel the action and become part of the moment. The company's series of "firsts" include the first movie shot completely in digital live-action 3D (U2 3D); the first live 3D broadcast of an NFL game (Raiders vs. Chargers, Dec. 4th, 2008); the first live 3D sports broadcast available to consumers (BCS Championship, Jan. 8th, 2009); the first 3D commercial broadcast on television (SoBe's "Lizard Lake"); and the first episode of a scripted television series shot in live-action digital 3D (Chuck vs. The Third Dimension, aired on NBC on Feb. 2, 2009). For more information, please visit the company's website at www.3alitydigital.com.

Source: 3ality Digital

CONTACT: Dave Curley of Sandy Hillman Communications for 3ality Digital,
+1-410-616-8951, dcurley@hillmanpr.com

Web Site: http://www.3alitydigital.com/

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