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International Entertainment News

Monday, May 11, 2009

Pizza Hut(R), Warner Bros. Pictures Debut Terminator Salvation Exclusive Footage on PizzaHut.com

Pizza Hut(R), Warner Bros. Pictures Debut Terminator Salvation Exclusive Footage on PizzaHut.com

Eager Terminator fans can head to pizzahut.com to feed their curiosity

DALLAS, May 11 /PRNewswire/ -- Can't wait until Thursday, May 21 to see Terminator Salvation come to your hometown theater? Pizza Hut predicted this future and is now offering humans and machines exclusive access to one of the most anticipated films of the year... right from your home computer. Today, Pizza Hut and Warner Bros. Pictures debuted five minutes of exclusive Terminator Salvation footage that you can only see on pizzahut.com, allowing anxious Terminator fans to feed their curiosity (and their stomachs) all in one stop.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090511/AQ13957)

The Terminator Salvation footage from the film is available for fans to watch from May 11 - 30 [link: http://www.pizzahut.com/terminatorsalvation] and features a sneak peak from the movie before it hits theaters on Thursday, May 21. Alongside the exclusive footage, visitors will have the opportunity to instantly win a number of great prizes, including a life size Terminator T-600 model, custom Terminator Salvation Xbox consoles, Terminator: Salvation video games, Terminator Salvation Action Figures from Playmates Toys(R), and other licensed products. Fans can also watch movie trailers, download wallpapers, and of course, order all their favorites from Pizza Hut.

In addition to the online activities, Pizza Hut is showing its support of the human resistance by giving anyone named Sarah or John Connor a free pizza. On Thursday, May 21, all Sarah or John Connors with a government-issued I.D. can head to a participating Pizza Hut restaurant to pick up the Salvation special - a free medium one-topping pizza.

Pizzahut.com is the place to get ready for the return of Terminator. This initiative is part of a promotion between Pizza Hut and Warner Bros. Pictures. Earlier this month, Pizza Hut launched an online promotion with Warner Bros. Pictures to support the Thursday, May 21 release of Terminator Salvation where the company hosted a sweepstakes, with one lucky winner and a friend to attend the World Premiere in Hollywood. The first look at five action-packed minutes from the movie is Pizza Hut's next step in delivering the Terminator to the doorsteps of fans nationwide. At pizzahut.com, fans can enjoy insider access to a summer blockbuster alongside their favorite Pizza Hut menu items.

"In conjunction with Warner Bros., we're teaming up with one the most popular action-movie characters ever created," said Bob Kraut, marketing communications VP for Pizza Hut. "Pizza Hut's iconic red Hut may not be as intimidating as the Terminator's red eye, but pizza and movies are time-tested favorites and we're excited to offer this unique exclusive."

Pizza Hut is proud to support the release of Terminator Salvation and bring together thrilling action and great taste under one roof, while advancing Pizza Hut's leadership position in the digital space. The sweepstakes and Terminator Salvation online components are the latest excitement at pizzahut.com, where Pizza Hut continues to lead the category in online innovation.

To view the exclusive footage, or to place your order, log on to www.pizzahut.com.

About Pizza Hut:

As the world's largest pizza restaurant company with 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., is a subsidiary of Yum! Brands, Inc. (NYSE:YUM). The company's 50-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut Website at www.pizzahut.com

About Terminator Salvation:

Opening nationwide on Thursday, May 21, 2009, Terminator Salvation will be distributed in North America by Warner Bros. Pictures. Sony Pictures Entertainment is distributing the film in most international territories. Terminator Salvation is set in post-apocalyptic 2018, where John Connor is the man fated to lead the human resistance against Skynet and its army of Terminators. But the future that Connor was raised to believe in is altered in part by the appearance of a stranger named Marcus Wright. Connor must now decide whether Marcus can be trusted. But as Skynet adapts new strategies to end the Resistance forever, Connor and Marcus must find common ground to take a stand against the onslaught - to infiltrate Skynet and meet the enemy head-on.

The fourth installment in the blockbuster "Terminator" film franchise, "Terminator Salvation" is a presentation of The Halcyon Company. McG directed the film from a screenplay by John Brancato & Michael Ferris. "Terminator Salvation" was produced by Moritz Borman, Jeffrey Silver, Victor Kubicek and Derek Anderson. Peter D. Graves, Dan Lin, Jeanne Allgood, Joel B. Michaels, Mario F. Kassar and Andrew G. Vajna served as executive producers. The film stars Christian Bale, Sam Worthington, Anton Yelchin, Moon Bloodgood, Bryce Dallas Howard, Common, Jane Alexander and Helena Bonham Carter. "Terminator Salvation" is being distributed domestically by Warner Bros. Pictures. Columbia Pictures is distributing the film in most international markets. The film is rated PG-13 for intense sequences of sci-fi violence and action, and language.

Photo: http://www.newscom.com/cgi-bin/prnh/20090511/AQ13957
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN1
PRN Photo Desk, photodesk@prnewswire.com
Source: Pizza Hut

CONTACT: Dan Skinner, +1-312-396-9706, Dan.Skinner@zenogroup.com, for
Pizza Hut

Web Site: http://www.pizzahut.com/


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