Oakley Footwear to Appear in New 'Terminator' Film

Oakley Footwear to Appear in New 'Terminator' Film

'Terminator Salvation' Showcases Boot Developed for U.S. Elite Special Forces

FOOTHILL RANCH, Calif., May 20 /PRNewswire/ -- Oakley, Inc. today announced that its S.I. Assault Boot(TM) will be appearing in "Terminator Salvation," the highly anticipated fourth installment of the blockbuster "Terminator" film franchise. The civilian version of combat gear developed for the U.S. Elite Special Forces, Oakley's S.I. Assault Boot is worn by the character John Connor.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090520/LA20051-a)

(Photo: http://www.newscom.com/cgi-bin/prnh/20090520/LA20051-b)

(Logo: http://www.newscom.com/cgi-bin/prnh/20080828/LATH022LOGO)

"We poured every bit of technology we could into the S.I. Assault Boot because we made it for those whose lives depend on their gear," said Colin Baden, president of Oakley. "You won't see its durability or comfort on the big screen because film is about visual style. When the filmmakers chose our boot for the new installment of the famed 'Terminator' franchise, they honored the designers who took all that technology and shaped it with the art and authenticity of an Oakley original," Baden concluded.

Oakley will be presenting promotional tie-ins to the movie, which opens nationwide on Thursday, May 21st. Oakley Stores throughout the U.S. and at select locations in Canada will provide two complimentary movie passes to the film with purchases of $175 or more, while supplies last.

The Oakley S.I. Assault Boot is a street version of gear developed specifically for the U.S. Elite Special Forces. A lightweight, athletically inspired design, it combines supple full-grain leather with a moisture-wicking liner and prime urethane shock absorption. Engineered with directional lug geometry, the advanced polymer tread maintains wet/dry traction on smooth and rough terrain. Oakley developed the boot with special attention paid to load bearing stability, long-haul durability and the comfort of an optimized anatomical fit. A jump-ready design, the S.I. Assault Boot features an over-the-ankle boot shaft, an abrasion resistant toecap, and a gusseted tongue to prevent entry of water and debris.

"Terminator Salvation" is set in post-apocalyptic 2018 where John Connor (Christian Bale) is the man fated to lead the human resistance against Skynet and its army of Terminators. But the future that Connor was raised to believe in is altered in part by the appearance of a stranger named Marcus Wright (Sam Worthington). Connor must now decide whether Marcus can be trusted. But as Skynet adapts new strategies to end the Resistance forever, Connor and Marcus must find common ground to take a stand against the onslaught -- to infiltrate Skynet and meet the enemy head-on.

The fourth installment in the blockbuster "Terminator" film franchise, "Terminator Salvation" is a presentation of The Halcyon Company. McG directed the film from a screenplay by John Brancato & Michael Ferris. "Terminator Salvation" was produced by Moritz Borman, Jeffrey Silver, Victor Kubicek and Derek Anderson. Peter D. Graves, Dan Lin, Jeanne Allgood, Joel B. Michaels, Mario F. Kassar and Andrew G. Vajna served as executive producers. The film stars Christian Bale, Sam Worthington, Anton Yelchin, Moon Bloodgood, Bryce Dallas Howard, Common, Jane Alexander and Helena Bonham Carter. "Terminator Salvation" is being distributed domestically by Warner Bros. Pictures. Columbia Pictures is distributing the film in most international territories (excluding South Korea and select Middle East territories). The film is rated PG-13 for intense sequences of sci-fi violence and action, and language.

Visit Oakley.com for more information on the company's lifestyle and sport performance innovations.

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of over 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market. Oakley is famed for its insuperable lens technologies such as High Definition Optics(R) (HDO(R)) which it incorporates into all of its sun and prescription eyewear as well as goggles. Oakley has extended its leadership position as the world's leading sports eyewear brand into their apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both Men's and Women's product lines which target the Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group (NYSE: LUX; MTA: LUX). Additional information is available at www.oakley.com.

Photo: ttp://www.newscom.com/cgi-bin/prnh/20090520/LA20051-b
http://www.newscom.com/cgi-bin/prnh/20080828/LATH022LOGO
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http://photoarchive.ap.org/
AP PhotoExpress Network: PRN4,PRN5
PRN Photo Desk, photodesk@prnewswire.com
Source: Oakley, Inc.

CONTACT: Diane Thibert, +1-949-672-6888, dthibert@oakley.com, or Alyssa
Gross, +1-949-829-6291, alyssag@oakley.com, both of Oakley, Inc.

Web Site: http://www.oakley.com/

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