Downloadable Yoga Chill Workout Soundtrack From Don't Quit Music Features Renowned Yoga Instructor Sara Ivanhoe

Downloadable Yoga Chill Workout Soundtrack From Don't Quit Music Features Renowned Yoga Instructor Sara Ivanhoe

SANTA MONICA, Calif., May 22 /PRNewswire/ -- Yoga now has its first specially-designed download-only soundtrack. Yoga Chill, available for download beginning May 19, 2009, from Don't Quit Music (dontquitmusic.com), the world's first digital music and fitness record label, features renowned yoga instructor Sara Ivanhoe giving cues for movements during a soundtrack of nearly 45 minutes of original music. The result is an effective and inspiring workout soundtrack playable on all MP3 and iPod devices. Yoga Chill emphasizes a relaxing, calming and even spiritual vibe as Ivanhoe leads motivational cues to accompany any yoga practice.

Don't Quit Music is a partnership between Universal Music Enterprises (UMe), a division of Universal Music Group, and Body By Jake Global (BBJ). Said Jake Steinfeld, the iconic entrepreneur who has been credited with creating the personal fitness training industry: "We already had playlists designed for various levels of aerobics, strength and conditioning, and fitness but not one for those who do yoga, where the music's bpm (beats per minute) is around 80 and has to set a particular mood. To have someone as respected in the yoga community as Sara to be the instructor makes Yoga Chill a tremendously valuable addition to the Don't Quit Music experience."

"Don't quit music has provided a magical soundtrack to transport the listener into the relaxed, energized world of yoga. My cues and tips should be a nice encouragement to accompany any style of yoga," said Ivanhoe, the creator of several best-selling yoga DVDs including her self-produced "Yoga on the Edge" who regularly instructs celebrities recovering from substance abuse on VH1's "Celebrity Rehab." Starring in "Yoga with Weights" and "Yoga Zen" on the Discovery Channel's FitTV Ivanhoe wrote and performed the voiceover for Yoga Chill. "Marrying workout instructions to original music in this format makes it so much easier for people who want to improve their lives, their health and their fitness." Yoga Chill is now available for download at http://www.dontquitmusic.com/ and on iTunes.

Launched on January 1st, Don't Quit Music has been greeted with extraordinary success. A promotion with My Coke Rewards was so popular that the projected six-month allotment of downloads was exhausted in only two months and additional access codes had to be created. Free trial download offers from Shape and Star magazines were also met with unprecedented response.

Don't Quit Music takes the work out of creating your own workout music playlist. Previously released playlists include Run Fit (Moderate), Run Fit (Intense), Gym Bike Workout, Aerobic Base, 10K Treadmill, Strength & Conditioning, Warm Down & Recovery, Just For Moms, Motown Workout, Funk Workout, Sweating Disco Dance Party, 80s R&B Burn & Groove, Modern Pop, 80s Flashback Dance Fitness, Hollywood Body, Gold Medal Body, Getting Started, Bootcamp Burn, Slim & Sexy Dance, Flexibility & Flow, Ripped & Toned, and Tone & Sculpt Hip Hop. Don't Quit Music will release new playlists every few weeks.

Source: Universal Music Enterprises

CONTACT: Sujata Murthy of UMe, +1-310-865-7812,
sujata.murthy@umusic.com

Web Site: http://www.dontquitmusic.com/

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