WDIV Wins #1 News in May 2009

WDIV Wins #1 News in May 2009

Local 4 News Scores Impressive Victories at 5pm, 6pm and 11pm

DETROIT, May 21 /PRNewswire/ -- WDIV Local 4 News scored impressive victories as the #1 early evening news and the #1 late newscast in the May 2009 Nielsen rating period of the Detroit television market.

WDIV won the weekday early evening news at both 5 p.m. and 6 p.m. Local 4 News at 5 p.m. won with a 6.0 household rating and a 14 share in May. Local 4 News at 5 p.m. has gained strong momentum since November 2008 and is up 7%, while competitor WXYZ has dropped 17%. In May, Local 4 News at 6 p.m. won it's time period scoring a 7.8 household rating and a 17 share, and is up 11% with continued growth since November 2008, again while WXYZ is down a significant 24% and WJBK is down 8%.

The perennial powerhouse, Local 4 News at 11 p.m., dominated all local newscasts with the highest ratings of news on any station, in any time-period. In May 2009, Local 4 News at 11 p.m. scored a whopping 9.1 household rating and a 17 share. In addition, Local 4 News at 11 p.m. continues to be top-rated in all key demographics, and shows amazing growth, increasing it's primetime lead-in by up to 55%.

In addition to newscasts, the WDIV programming lineup included #1 entertainment programs in May. The Ellen Degeneres Show, weekdays at 10 a.m. on Local 4, continues to lead in all key demographics. Wheel Of Fortune and Jeopardy continue to be the top-rated shows in early access, and The Tonight Show with Jay Leno remains #1 in the 11:30 p.m. timeslot. Leno moves to NBC primetime weeknights at 10 p.m. in the fall.

The afternoon block of Local 4 News at 4 p.m. and Inside Edition with Deborah Norville continue to make significant strides, finishing less than a rating point behind the steadily-declining Oprah.

Additionally, last month WDIV's website, ClickOnDetroit.com, was nominated for two NATAS Emmy awards for news coverage. Breaking news coverage is one more reason more people use ClickOnDetroit.com than any other local website.

Scarborough 2008 and Detroit comScore 2008 average

About Post-Newsweek Stations

Post-Newsweek Stations is owned by The Washington Post Company (NYSE: WPO), a diversified education and media company. Post-Newsweek Stations owns and operates six television stations: WDIV, the NBC affiliate in Detroit; KPRC, the NBC affiliate in Houston; WPLG, the ABC affiliate in Miami; WKMG, the CBS affiliate in Orlando; KSAT, the ABC affiliate in San Antonio; and WJXT, an independent in Jacksonville. Post-Newsweek also has ownership interests in LATV Networks and Internet Broadcasting (IB).

Source: WDIV-TV

CONTACT: Mike Katona of WDIV-TV, +1-313-223-2223

Web Site: http://www.clickondetroit.com/

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