America's Heroes Are Front and Center at Cracker Barrel

America's Heroes Are Front and Center at Cracker Barrel

Exclusive new Montgomery Gentry CD, For Our Heroes, goes on sale today; sales will provide funds for care of wounded servicemen and women

LEBANON, Tenn., May 25 /PRNewswire/ -- The newest Montgomery Gentry CD, For Our Heroes, goes on sale today exclusively at all Cracker Barrel Old Country Store(R) locations, and your purchase of this special CD will provide funding for the Wounded Warrior Project, whose mission is to honor and empower wounded warriors.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090518/NY17634 )

This 12-song CD features familiar hits like "Something To Be Proud Of" and "My Town." It also includes an exclusive new song, "One Of Those Days," as well as four songs that have received only limited release previously. Eddie Montgomery and Troy Gentry say they were pleased to work on this CD with Cracker Barrel because "we think it's important to support the soldiers, the men and women who fight for us every day so that we can live in the freedom of this great country, the United States of America."

The way this CD supports America's wounded soldiers is that Cracker Barrel will donate a portion of the proceeds from the sale of each CD to the Wounded Warrior Project, helping them to ensure this generation of wounded is the most successful and well-adjusted in our nation's history. Cracker Barrel is also selling T-shirts featuring the Wounded Warrior Project's logo of a soldier carrying a wounded compatriot. These go on sale today at all Cracker Barrel locations and a portion of these sales will also be donated to the Wounded Warrior Project. In fact, from today through May 31st, Cracker Barrel will double the donation to Wounded Warrior Project for every CD and T-shirt that is sold.

As part of this CD release, you can sign up for the Cracker Barrel sweepstakes to win some great prizes, including the Grand Prize of a trip for two to see Montgomery Gentry on Kenny Chesney's Sun City Carnival Tour in Indianapolis, IN on September 19th. That prize includes two roundtrip airline tickets, two nights hotel stay and $200 in spending money. The sweepstakes also features three First Prizes of Copley guitars autographed by Montgomery Gentry. Enter the contest at crackerbarrel.com.

"Eddie Montgomery and Troy Gentry are great artists to work with on this exclusive CD project," says Cracker Barrel's Vice President of Marketing Peter Keiser. "They have for a long time demonstrated their support of and appreciation for our country's service people. That concern is aligned with Cracker Barrel's multi-year support of the Wounded Warrior Project." Keiser added that this CD recognizes that many of the popular restaurant concept's guests are Montgomery Gentry fans who will be excited about this opportunity to enjoy this exclusive music project while supporting the efforts of the Wounded Warrior Project.

For Our Heroes is the latest project in an impressive collection of exclusive music available only at Cracker Barrel. It follows March's release of Dolly Parton's Collectors' Edition of Backwoods Barbie and a number of exclusive releases in 2008 -- November's release of Bill Gaither's Homecoming Hymns, the August release of Kenny Rogers: 50 Years, the July release of Ricky Skaggs' The High Notes and the April release of Aaron Tippin's He Believed. Over the last few years, Cracker Barrel has released exclusive CDs featuring Alison Krauss & Union Station, Josh Turner, Amy Grant, Sara Evans, and Charlie Daniels.

About Cracker Barrel

Cracker Barrel Old Country Store restaurants provide a friendly home-away-from-home in their old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that's surprisingly unique, genuinely fun and reminiscent of America's country heritage ... all at a fair price. The restaurant serves up delicious, home-style country food such as meatloaf and homemade chicken n' dumplins as well as its signature biscuits using an old family recipe. The authentic old country retail store is fun to shop and offers unique gifts and self-indulgences.

Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) was established in 1969 in Lebanon, Tenn. and operates 588 company-owned locations in 41 states. Every Cracker Barrel unit is open seven days a week with hours Sunday through Thursday, 6 a.m. - 10 p.m., and Friday and Saturday, 6 a.m. - 11 p.m. For more information, visit: crackerbarrel.com.

About Montgomery Gentry

Montgomery Gentry are climbing the country single charts with their new Top 5 hit, "One In Every Crowd." Their current album, Back When I Knew It All, has already yielded the # 1 hit singles, "Roll With Me" and "Back When I Knew It All." The duo recently received two Academy of Country Music Award nominations including "Album of the Year" for Back When I Knew It All and "Top Duo or Group." They are also nominated in the "Duo Video of the Year" category at the upcoming CMT Music Awards for "Roll With Me." Eddie and Troy will join Kenny Chesney on tour this summer, performing as part of the all-star lineup at stadium shows on Kenny's Sun City Carnival Tour. This year marks the duo's 10th anniversary from the release of their debut album, Tattoos & Scars. Fans can check out montgomerygentry.com for all their latest info.

About Wounded Warrior Project

Wounded Warrior Project is a non-profit organization whose mission is to honor and empower wounded warriors. WWP serves to raise awareness and enlist the public's aid for the needs of severely injured service men and women, to help severely injured service members aid and assist each other and to provide unique, direct programs and services to meet their needs. For more information, please call 877 TEAM WWP (832-6997) or visit woundedwarriorproject.org.

Photo: http://www.newscom.com/cgi-bin/prnh/20090518/NY17634
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Cracker Barrel

CONTACT: Wes Vause for Montgomery Gentry, +1-615-301-4373,
wes.vause@sonymusic.com; or Ayla Hay for The Wounded Warrior Project,
+1-757-340-7425 ext. 331, ayla@themeridiangroup.com; or Kirt Webster of
Webster & Associates PR for Cracker Barrel Old Country Store, Inc.,
+1-615-777-6995, kirt@websterpr.com; or Julie Davis of Cracker Barrel,
+1-615-443-9266, jdavis@crackerbarrel.com

Web Site: http://www.crackerbarrel.com/

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