Red Carpet Roll-Out for Cinema 21:9 Interactive Website

Red Carpet Roll-Out for Cinema 21:9 Interactive Website

AMSTERDAM, April 16/PRNewswire-FirstCall/ -- Philips announces the launch of the exclusive 'Carousel' movie to promote
the eagerly anticipated Cinema 21:9 LCD TV.

To view the Multimedia News Release, please click:
http://www.prnewswire.com/mnr/philips/37778/

To celebrate the imminent arrival of the groundbreaking Cinema 21:9 LCD
TV, Philips has launched a new website which will act as the dedicated online
home of the world's first cinema proportioned television screen.

Found on-line at http://www.philips.co.uk/cinema, the site is host to an
exclusive fully interactive movie, entitled Carousel, directed by Adam Berg
with music provided from Michael Fakesch. The 2 minute 19 second cinematic
feature is filmed in one continuous tracking shot and offers an exploration
into the world of movies being made for the cinema screen through the eyes of
the director and the special effects and lighting experts. During playback of
the movie, users have interactive touch points in which they can access
additional content and feature demonstrations.

John Olsen, VP Marketing Television, Philips Consumer Lifestyle: 'Cinema
21:9 is a world first which we are extremely excited about. It gives viewers
for the first time the opportunity to enjoy the immersive experience they get
when watching movies at the cinema in the comfort of their own home. And this
unique TV now has an amazing on-line showcase, which is packed with
interactive content that users will find captivating and educational.'

Until now this Cinematic Viewing Experience has been extremely difficult
to replicate at home. With its unique 21:9 aspect ratio, the Cinema 21:9
completely fills our peripheral vision, enveloping us so completely in the
action that we actively 'feel' along with the characters in front of us.
Cinema 21:9 boasts a 56" screen that is shaped in the 21:9 aspect ratio, so
movies in the 2.39:1 format completely fill the screen - exactly as you
experience at the cinema. The TV delivers impeccable high definition picture
quality in a native 2560x1080p resolution.

Cinema 21:9 builds on this heritage and uses all of Philips expertise in
picture quality, incorporating the most advanced processing technologies
available, including:

- Perfect Pixel HD Engine for unrivalled picture detail
- 200Hz Clear LCD for smear-free pictures, a super-fast 1ms
response rate and deep black levels delivering a contrast ratio of
80,000:1
- Perfect Natural Motion for judder free moving images
- Three-sided Ambilight Surround that combines with class-leading
picture performance to deliver the ultimate immersive viewing
experience. Ambilight projects ambient LED lighting from the top and
sides of the TV that absorbs the viewer into the picture and expands
the content beyond the confines of the screen. The color and
intensity accurately change to match the on-screen action and lock
your vision on the screen to immerse you further in the movie.

Cinema 21:9 launches in April in France, Germany, The Netherlands,
Belgium, Luxembourg, Sweden, Denmark, Norway, Finland, and Russia.
Availability in other European countries will follow during Spring 2009.

Source: Philips

For further information contact Katy Hartley, Product PR Director Television, Katy.Hartley@philips.com, Tel: +31-6-22232801

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