Gas Station TV's Nielsen on Location Media Pocketpiece(R) Reports Hit One-Year Anniversary Milestone

Gas Station TV's Nielsen on Location Media Pocketpiece(R) Reports Hit One-Year Anniversary Milestone

Largest provider of TV at the pump continues to lead the gas media industry in audience measurement

NEW YORK, April 27 /PRNewswire/ -- Gas Station TV (www.gstv.com), a Destination Media company and the leading digital television network at the pump, has reached the one-year anniversary of the release of its Nielsen On Location Media reports. These Pocketpiece(R) reports illustrate Gas Station TV's ongoing commitment to delivering a valuable television experience to the consumer, while maintaining the highest quality standards for its advertising clients.

"At a time when all media budgets are scrutinized, this one-year benchmark emphasizes Gas Station TV's dedication to delivering the highest level of audience measurement to its advertisers, providing them supreme value for their marketing spend," said David Leider, CEO of Gas Station TV. "We offer our advertisers and agencies the most thorough measurement program available in the industry, unmatched standards of service and proven media expertise to drive awareness, purchase consideration and sales."

Gas Station TV's Pocketpiece reports are presented in a format common to all Nielsen-measured networks, including traditional television networks. The reports define standard Nielsen metrics for 'place-based' video networks and provide analytics to support the planning, buying and post-buy evaluation of the Gas Station TV network. As the gas space remains one of the most measurable and quantifiable media environments with precise one-to-one reporting - one gas transaction equals one impression - GSTV continues to be the only gas station media network to provide this service to its advertisers.

Gas Station TV's Pocketpieces are distributed to advertisers and agencies on a monthly basis and supply them with valuable audience measurement information, including:

-- Gas Station TV audience size per month (Nielsen-verified monthly
impressions by designated market area, or DMA)
-- Key audience composition and demographics, including age and gender
-- Projected average minute network ratings across several demographic
groups, down to individual DMAs
-- Quantifiable reach numbers that can be translated into television
rating points (TRPs) and used in reach and frequency models

"Having partnered with the Gas Station TV network, we appreciate the Nielsen Pocketpiece reports because they allow us to validate the ROI of our media investment, which is not always the case with alternative media platforms," said Greg Joumas, VP Advertising and Marketing Communication, Jack in the Box.

Pocketpiece reports are just one part of Gas Station TV's ongoing relationship with The Nielsen Company. Gas Station TV commissions regular measurement studies with Nielsen, including studies related to consumer engagement, advertising recall, advertising effectiveness and likelihood to purchase. Additionally, Gas Station TV offers its clients customized Nielsen studies to determine valuable information for brands and products advertised on the network.

Gas Station TV's Nielsen studies have consistently shown high levels of both consumer enjoyment and engagement with the network's at-the-pump programming. During the past three years, study results have found 80 percent of respondents believe that Gas Station TV screens are a good thing for stations to provide customers, and 78 percent feel that Gas Station TV makes pumping gas a better experience.

Results from Gas Station TV's most recent Nielsen study, which took place in February of 2009, found that more than 80 percent of respondents recalled advertising on the network. For one advertiser who participated in the study, 77 percent of respondents recalled its ad on the network. In addition, 93 percent of respondents indicated they felt the same or better about the advertiser, illustrating that Gas Station TV is a natural complement to any media buy.

To request more detailed information about Gas Station TV's Pocketpieces(R) or additional information about the network, please visit http://www.gstv.com/.

About Gas Station TV (http://www.gstv.com/)

Gas Station TV (GSTV) is the largest provider of entertaining and informative TV at the pump. GSTV connects with captive consumers for four to five minutes during a natural pause point in their day. GSTV bridges the gap between television, mobile and Internet with its unique technology and ability to drive consumers to take action. GSTV can geo target by time of day and location, down to the station. Programming includes exclusive news and entertainment segments from CBS, sports from ESPN, and local weather from AccuWeather. A proven tool for driving business for advertisers and increasing the revenue stream for gas retailers, GSTV will broadcast to over 100 U.S. DMAs at leading gas retailers in 2009. GSTV is the preferred at-the-pump media partner at 13 of the nation's premier gas retailers. GSTV is the only digital TV network at the pump with Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall, providing media buyers confidence in GSTV commercial airtime purchases. Please visit http://www.gstv.com/ for more information.

Source: Destination Media

CONTACT: Jenn Korail of Airfoil Public Relations, for Destination Media,
+1-248-304-1429, korail@airfoilpr.com

Web Site: http://www.gstv.com/

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