L'Oreal Paris presented the L'Oreal Paris Women of Worth Vision Award at the 2009 Tribeca Film Festival

L'Oreal Paris presented the L'Oreal Paris Women of Worth Vision Award at the 2009 Tribeca Film Festival

Limited Edition Women of Worth Award on Auction for Charity

NEW YORK, April 27 /PRNewswire/ -- L'Oreal Paris presented the third annual L'Oreal Paris Women of Worth Vision Award to Jennifer Phang for her screenplay Look For Water at the Tribeca All Access Awards on Friday, April 24, 2009.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090427/NY05459 )

As one of the Tribeca Film Festival's sponsors, the L'Oreal Paris Women of Worth Vision Award was created to honor a female filmmaker whose work reflects the spirit of L'Oreal's Women of Worth initiative, a grassroots program that recognizes women from around the country who serve their communities, inspire others by example and have an innate sense of social responsibility and act on it.

"The four simple words--'Because I'm Worth It'--are a galvanizing and unifying force for the L'Oreal Paris community," says Karen Fondu, president, L'Oreal Paris. "The Women of Worth initiative brings this message to life, and now we're thrilled to be able to extend it even further, recognizing female filmmakers whose visions echo this vital program's ideals."

The award was presented to filmmaker Jennifer Phang by author, L'Oreal Paris Spokesperson and UNICEF Ambassador Dayle Haddon. Phang received a $15,000 cash prize and a limited edition L'Oreal Paris 2009 Women of Worth Compact Designed by Carelle. One limited edition compact is up for auction at www.ebay.com/lorealparis through May 1, 2009, with 100% of the proceeds to benefit The Tribeca Film Institute.

About L'Oreal Paris:

The L'Oreal Paris Brand Division of L'Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the four major beauty categories - haircolor, haircare, skincare and cosmetics. For more information on L'Oreal Paris and its brands, and to get comprehensive, personalized beauty information from the experts, visit www.lorealparis.com.

About Women of Worth:

The Women of Worth initiative is inspired by L'Oreal Paris' iconic signature phrase, "Because I'm Worth It" and recognizes the achievements of real women who embody the spirit of the L'Oreal brand - women who possess self-confidence and are committed to distinguishing their lives by making a difference in the lives of others.

In 2008, 10 women were recognized for their work and each received a $5,000 donation towards their most cherished cause. A matching donation was made to The Ovarian Cancer Research Fund, L'Oreal's charitable partner since 1997. One woman among the 10 was selected as the National honoree via an online vote open to the public and received an additional $25,000 donation in her name to her charity. Since its inception in 2006, 30 women have been recognized as Women of Worth honorees. Visit www.womenofworth.com for more information.

Photo: http://www.newscom.com/cgi-bin/prnh/20090427/NY05459
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN4
PRN Photo Desk, photodesk@prnewswire.com
Source: L'Oreal Paris

CONTACT: Vijay Lalwani of Brand Building Communications,
vlalwani@brandbuildingla.com, for L'Oreal Paris; or Alisa Greco of L'Oreal
Paris Public Relations, agreco@us.loreal.com

Web Site: http://www.lorealparis.com/

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