Over 33% of U.S. Broadband Households Show Strong Interest in Web-Enhanced Features for Connected TVs and Set-Tops

Over 33% of U.S. Broadband Households Show Strong Interest in Web-Enhanced Features for Connected TVs and Set-Tops

Service providers and manufacturers benefit from interest in widgets, VoD libraries

DALLAS, March 3 /PRNewswire/ -- Video-on-demand (VoD) libraries and widgets will be the first generation of video services driving adoption of connected television experiences in the U.S., according to international research firm Parks Associates. Consumer electronics manufacturers and service providers will benefit from higher margins and ARPU generation in providing these Web-like experiences via the television.

Parks Associates, in its new white paper From Boob Tube to YouTube: Consumers and TV, reports strong interest among U.S. broadband households for VoD libraries and TV widgets, which are Web-like displays that show customized news, weather, sports, or traffic information. In particular, 33% are interested in widgets, and almost 50% are interested in premium Web content, including TV shows and movies, through a connected set-top box.

"Broadband households are growing accustomed to viewing video off the Internet," said Kurt Scherf, vice president, principal analyst, Parks Associates. "Demand for Web and user-generated content will increase, and those desires will influence their CE purchases and service provider choices. Widgets and VoD libraries will be the first in a long line of advanced video services people will want in their living rooms."

Scherf said that consumers respond favorably to enhanced interactive features and are willing to pay - either on the price of a television or as an additional subscription cost - for certain features.

Parks Associates will present connected TV research at CONNECTIONS(TM) Europe in Nice, France, on March 31 and the Cable Show on April 1. For more information, and to download From Boob Tube to YouTube: Consumers and TV, visit http://www.parksassociates.com/, or contact 972-490-1113, sales@parksassociates.com.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS(TM), with support from the Consumer Electronics Association (CEA(R)), and CONNECTIONS(TM) Europe. In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS(TM) Conference series.

http://www.parksassociates.com/ | http://www.connectionsconference.com/ | http://www.connectionseurope.com/ | http://www.connectionsindustryinsights.com/

Contact: Elizabeth Parks
Parks Associates
972-490-1113
Email: eparks@parksassociates.com

Source: Parks Associates

CONTACT: Elizabeth Parks of Parks Associates, +1-972-490-1113,
eparks@parksassociates.com

Web Site: http://www.parksassociates.com/

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