Nick at Nite Celebrates Most-Watched Quarter Ever With Adults 18-49, Men 18-49

Nick at Nite Celebrates Most-Watched Quarter Ever With Adults 18-49, Men 18-49

Network Posts Double-Digit Gains in 1Q, Marking 16 Consecutive Months of Growth

NEW YORK, March 31 /PRNewswire/ -- Nick at Nite scored its most-watched quarter ever in first quarter '09 (NMR 12/29/08-3/29/09) with Adults 18-49 and Men 18-49. Driven by hit family programming like George Lopez, Nick at Nite produced double-digit gains among A18-49 and W18-49 this quarter, and has delivered 16 consecutive months of year-over-year growth in delivery. Nick at Nite closes 1Q as the number-one cable network with W18-49 in total day, and the number-two network with A18-49.

Highlights of Nick at Nite's 1Q performance include:

-- 1Q09 marked Nick at Nite's most-watched quarter ever with A18-49 and
M18-49, averaging a 0.6/690,000 A18-49 (up +20%) and a 0.4/254,000
M18-49.

-- Nick at Nite ranks as the number-one basic cable network for W18-49 in
total day for 1Q, averaging a 0.8/436,000 W18-49, up +14% over last
year.

-- The network is number two in total day with A18-49.

-- With P2+, the network delivered 1.5 million total viewers, up +5% in
delivery over last year.

-- In prime time*, Nick at Nite averaged a 0.7/1.7 million total viewers
(P2+).

-- George Lopez is the network's highest-rated program and has
experienced growth of +40% in rating since its launch in September
2007. George Lopez averaged a 0.7/791,000 A18-49 in 1Q.

Nick at Nite is Nickelodeon's nighttime programming block that also features popular hit family comedies including the Emmy Award-winning series Home Improvement, George Lopez, and Family Matters, as well as The Fresh Prince of Bel Air and Roseanne. Also coming in 2009 is the hit comedy Everybody Hates Chris, from co-creator and narrator Chris Rock and inspired by his real-life childhood experiences

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 98 million households and has been the number-one-rated basic cable network for 14 consecutive years. For more information or artwork, visit http://www.nickpress.com/. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE: VIA.B).

All numbers above are based on Nielsen Media Research and Nick at Nite's total programming day unless otherwise noted.

*Nick at Nite: M-Th and Sun: 9 p.m.-6 a.m.; Fr-Sat 10 p.m.-6 a.m. (ET/PT). Nick at Nite airs in prime time from 9 p.m. to 11 p.m. ET/PT in prime on weekdays, 10 p.m. to 11 p.m. ET/PT on weekends.

Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, or Thamar Romero,
+1-212-846-7491

Web Site: http://www.nickpress.com/

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