Moet & Chandon Unveiled Scarlett Johansson as the First Face of Champagne at Fabulous "Tribute to Cinema" Event

Moet & Chandon Unveiled Scarlett Johansson as the First Face of Champagne at Fabulous "Tribute to Cinema" Event

LONDON, March 25/PRNewswire/ --

- A Fabulous Moet Event Attended by Thandie Newton, Joseph Fiennes
and Melanie Laurent

Moet & Chandon, the champagne of cinema, last night introduced
its highly-anticipated celebrity spokesperson at its "Tribute to Cinema" gala
at London's Big Sky studio: the effervescent Scarlett Johansson. Always the
legendary pioneer, Moet is the very first champagne House to introduce a
Hollywood celebrity ambassador, introducing the face of the world's most
loved champagne.

To view the MultiMedia News Release visit:

http://www.prnewswire.com/mnr/fabulousmoetcelebration/37514

Celebrating among the delighted and glamorous guest list were
British and international movie stars and socialites, including Thandie
Newton, Joseph Fiennes and Melanie Laurent.

Moet's "Tribute to Cinema" theme infused every detail of the
evening, which was held at London's Big Sky film studio. British and
international celebrities arrived in "red carpet" attire and were elegantly
greeted by House President Frederic Cumenal. Following the Moet red carpet
tradition from the international film festivals the House supports,
celebrities were invited to autograph a Moet & Chandon Nebuchadnezzar, to be
auctioned off in direct support of Scarlett's charity of choice,
international aid agency Oxfam and its climate change work.

"Moet and the movies both tell compelling stories and share
authentic emotions with the world," explained Scarlett Johansson, the first
Hollywood face of Moet & Chandon. "I am honored to have been chosen as their
ambassador and to make history with the brand, as the first celebrity face of
champagne!"

Frederic Cumenal, President of Moet & Chandon, added:
"Scarlett Johansson was the obvious choice as our ambassador because she,
like Moet, has a magical story to tell and makes people dream."

Moet will launch an international advertising campaign
starring Scarlett Johansson from April 2009, which was shot by renowned
photographers Mert Alas and Marcus Piggott. The campaign will include print,
outdoor and online advertising, featuring Moet and Scarlett as icons of
celebration and reinforcing the brand as the champagne of cinema.

ABOUT MOET & CHANDON

Recognized for its quality and prestige, Moet & Chandon is the
champagne of cinema. Moet has been the official champagne of the Golden
Globes for almost two decades, and the exclusive champagne of the 2009
Oscars(R). Generations of legendary actors, actresses, producers and
directors have celebrated with Moet & Chandon.

Source: Moet & Chandon

PRESS CONTACTS: Moet & Chandon: Margaret Johnston Clarke, mjohnstonclarke@moet.fr / +33(0)158976815 / +33(0)608435880. Agence ELAN: Jeannette Whiting, jeannette.whiting@agence-elan.com / +33(0)141112208 / +33(0)635576985, UK - Emily Harris - Emily.harris@mhuk.co.uk.

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