The Hollywood Reporter Hosts Spotlight on 3-D Film in Hong Kong

The Hollywood Reporter Hosts Spotlight on 3-D Film in Hong Kong

With Special 3-D Screenings Including "Jonas Brothers: The 3-D Concert Experience"

LOS ANGELES, March 23 /PRNewswire/ -- The Hollywood Reporter will host an unprecedented one and a half days of 3-D screenings in Hong Kong during FILMART and the 33rd Hong Kong International Film Festival on March 25 and 26. In addition, on the 25th THR will moderate an in-depth two hour panel on 3-D with leading industry executives as part of the Hong Kong-Asian Film Financing Forum (HAF) at the Hong Kong Convention and Exhibition Centre.

At HAF, the program will include an industry address by Michael Ellis, President of MPA, Asia Pacific and presentations including "Selling 2D & 3D" presented by Don Savant, Managing Director of IMAX, Asia Pacific, "The 3D Deployment" by Younghoon Lee, CEO MasterImage and a Nielsen White Paper on the topic of 3-D will be presented by Eric Mika, The Hollywood Reporter Publisher and Vice President of the Nielsen Entertainment and Media Group. The program will culminate in a round table discussion that will be open to the public.

The 33rd Hong Kong International Film Festival will premiere Dreamworks' "Monsters vs Aliens" with special guest Jeffrey Katzenberg on March 24th and The Hollywood Reporter's 3-D Screening series will feature Disney's "Jonas Brothers: The 3D Concert Experience" and Focus Features' "Coraline," among many other exciting 3-D films beginning March 25th. (A complete schedule can be found below.)

"Asia is the fastest growing film market in the world, however it lags behind Europe and the United States in its 3-D development," said Mika. "As 3-D is playing an ever important part in the film industry, The Hollywood Reporter is taking a leading role in bringing the 3-D experience to the Asian public by providing an independent and professional platform in the heart of Hong Kong during FILMART and the 33rd Hong Kong International Film Festival. We predict that the embracing of 3-D technology will have tremendous effects on the Asian Film industry for years to come and we are delighted to be at its center."

3-D Screenings Asia is hosted by the Hollywood Reporter and created in collaboration with Grand Cinemas and MasterImage. All screenings, which are open to the public, will be presented in 3-D by MasterImage and held at the Grand Cinemas, Kowloon-- the most technologically advanced theaters in Hong Kong with over 1700 seats.

Below is a complete schedule of 3-D Screenings Asia and seminars:

Tuesday 24th, March 2009:
06:00 p.m. - 3D Screenings Asia "Kick Off" VIP Reception hosted by
The Hollywood Reporter, The W Hotel
Wednesday 25th, March 2009:
01:00 p.m. - Special 3D Screenings Asia Welcome
Hong Kong Convention Centre | Hall 1
01:05 p.m. - Nielsen Media - The 2009 3-D Trend Report: Presented by Eric
Mika, Publisher The Hollywood Reporter and VP Nielsen
Entertainment and Media Group
01:20 p.m. - Industry Address: Presented by Michael Ellis, President of
MPA, Asia Pacific Region
01:30 p.m. - Selling 2D & 3D: Presented by Don Savant, Managing Director
of IMAX, Asia Pacific
01:40 p.m. - 3D Deployment: Presented by Younghoon Lee, CEO MasterImage
01:45 p.m. - 3D Visual Effects: Presented by Brian Van't Hul, Visual
Effects Supervisor, "Coraline"
02:00 p.m. - Round Table Discussion: Moderated by Eric Mika
Featuring: Michael Ellis, Don Savant, Younghoon Lee, Brian
Van't Hul and Richard Gabai, Director "Call of the Wild"
02:30 p.m. - Open Q&A Session: All Panel Participants
02:55 p.m. - Closing Notes
07:00 p.m. - 3D Screening of Disney's "Jonas Brothers" w/ Special Reel
Introduction
The Grand Cinema | Hall 6
Thursday 26th, March 2009:
The Grand Cinema | Hall 6 (all screenings)
11:00 a.m. - Special 3D Screening of "3D SUN"
12:00 p.m. - Special 3D Screening of "Dolphins and Whales: Tribes of the
Ocean"
02:00 p.m. - Special 3D Screening of "Mummies 3D"
04:00 p.m. - Special 3D Screening of "Dinosaurs Alive!"
06:00 p.m. - Special 3D Screening of "Call of the Wild 3D" with Director
Introduction
08:00 p.m. - Special 3D Screening of "Coraline" with Special Guest
Introduction

With offices in Hong Kong and Beijing, The Hollywood Reporter has a deepening commitment to the fastest growing media region in the world. THR provides international leverage for film companies in Asia attending the Hong Kong International Film Festival and FilMart with an array of platforms and opportunities including publishing market dailies at FilMart; the inaugural Next Generation Asia Special Issue and reception; sponsorship of panels and seminars regarding growth in the Asian film industry; and participation in and support of the Asian Film Awards.

About The Hollywood Reporter

Now in its 79th year, The Hollywood Reporter covers the business of global entertainment via a network of media outlets. They include the print daily and weekly editions, the web site, various electronic-media offerings, and high-profile events such as the annual Key Art Awards and Women in Entertainment. In addition to market dailies at the Hong Kong FilMart, The Hollywood Reporter also publishes dailies at the Cannes Film Festival, Dubai International Film Festival, American Film Market, Pusan Film Festival and the Berlin Film Festival. The Reporter's team of journalists and news editors numbers more than 60, with representatives in most of the world's major cities. The first Hollywood-based daily trade newspaper covering the entertainment industry, it began publishing September 3, 1930.

The Hollywood Reporter is published by Nielsen Business Media, part of The Nielsen Company, a global information and media company.

Source: The Hollywood Reporter

CONTACT: West Coast, Toni Thompson, +1-310-702-0926,
Toni_Thompson@dkcnews.com; East Coast, Caitlin O'Neill, +1-212-981-5275,
Caitlin_O'Neill@dkcnews.com, both of Dan Klores Communications for The
Hollywood Reporter

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