BACARDI B-LIVE Returns to Miami March 26 to Unleash a Multi-City Summer Tour

BACARDI B-LIVE Returns to Miami March 26 to Unleash a Multi-City Summer Tour

MIAMI, March 24 /PRNewswire/ -- BACARDI(R) today announced that BACARDI(R) B-LIVE(TM), an innovative global concert series that embraces diverse artists in a collaborative showcase, will preview its U.S.-based tour on March 26 at a private event at Blade at Fontainebleau in Miami. Following the press launch, BACARDI B-LIVE will continue throughout the summer with a multi-city tour.

To kick-off this year's tour, a vision of the BACARDI B-LIVE experience will be presented to invited press and trade coinciding with the 2009 Winter Music Conference (WMC) held in Miami, Fla. during March 24-28. At this event, the upcoming tour dates, locations and lineup will be announced, providing media with a preview of the summer tour.

The BACARDI B-LIVE kick-off presents an exciting line-up of diverse artists: Toronto based duo, MSTRKRFT; Fool's Gold label head and Kanye West DJ, A-Trak; Mad Decent label head, Diplo; DJ set from electrofunk duo, Chromeo; infamous DJ best known for his early career with Will Smith, DJ Jazzy Jeff; electronic musician known for styles of breakbeat, house and dubstep, Drop the Lime; New York based dance music producer and remixer, DJ Steve Porter; electro club DJ, Auto Erotique; respected Toronto DJ of the house music circuit, Craig Pettigrew; producer and DJ, Sydney Blu; and French electronic music producer, Para One.

"BACARDI B-LIVE has gained momentum since its inception," said Billy Melnyk, experiential marketing manager, BACARDI Rums. "We're looking forward to bringing this interactive experience to more adult consumers across the nation and delivering a premium event."

A program of music events that has toured 25 countries, BACARDI B-LIVE showcases both international and emerging artists. It provides them with a collaborative environment and rousing audio and visual experiences that are designed to promote spontaneity through adult audience participation.

No mystery that the 'spirit' behind the B-LIVE series is BACARDI. In 1862 in the city of Santiago de Cuba, Don Facundo Bacardi revolutionized the spirits industry when he began producing BACARDI Rum, the world's best-selling rum brand.

Today, the BACARDI family of rums is produced in Puerto Rico, following the production legacy set forth by Don Facundo - crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

BACARDI B-LIVE mixes the hottest music with the very best BACARDI cocktails for the ultimate taste experience. These events are exclusive ticketed event for adults aged 21 and over only. For more information, please visit www.bacardi.com.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI(R) rum, the world's number-one selling rum; GREY GOOSE(R) vodka, the world-leader in super-premium vodka; DEWAR'S(R) Blended Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE(R) gin, the fastest-growing premium gin in the spirits industry; CAZADORES(R) blue agave tequila, the number-one premium tequila in the world; MARTINI & ROSSI(R) vermouth, the world-leader in vermouth; and other leading and emerging brands.

For additional information
Cortney Silverman, Senior Account Executive
Corbin & Associates, LTD.
212/246-3586 / Cortney@corbinpr.com

Joe Gerbino, Manager, Corporate Communications & Public Relations
BACARDI U.S.A., INC.
305/573-8600 ext. 1421 / jgerbino@bacardi.com
THIRSTY FOR LIFE? DRINK RESPONSIBLY.

www.bacardi.com

(C)2009 BACARDI, THE BAT DEVICE AND B-LIVE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., MIAMI, FL. RUM - 40% ALC. BY VOL.

All other trademarks are trademarks or registered marks of their respective owners.

Source: BACARDI

CONTACT: Cortney Silverman, Senior Account Executive, Corbin &
Associates, LTD., +1-212-246-3586, Cortney@corbinpr.com; or Joe Gerbino,
Manager, Corporate Communications & Public Relations, BACARDI U.S.A., INC.,
+1-305-573-8600 ext. 1421, jgerbino@bacardi.com

Web Site: http://www.bacardi.com/

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