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International Entertainment News

Thursday, February 26, 2009

Top Chef Season 5 Show Favorite, Fabio Viviani Will Act as American Spokesperson for Italy's Number One Selling Frozen Pizza

Top Chef Season 5 Show Favorite, Fabio Viviani Will Act as American Spokesperson for Italy's Number One Selling Frozen Pizza

Dr. Oetker's Ristorante will partner with the Top Chef star to introduce the great tasting, gourmet Italian restaurant style frozen pizza to American homes this summer

STUDIO CITY, Calif., Feb. 26 /PRNewswire/ -- Fans of Bravo TV's Top Chef can look forward to more flavor from the series' "Italian Stallion," Fabio Viviani. Dr. Oetker, the number one frozen pizza manufacturer in Italy, is launching its best-selling Ristorante brand in the United States and the season five star has signed on to be the spokesperson.

Fabio Viviani, who was born in Florence and recalls Dr. Oetker pizza from his childhood, will participate in a five-city media tour this summer to introduce the favorite brand of thin-crust pizza lovers throughout Europe and Canada to consumers in the northeastern United States.

"Growing up in Italy, my mom often had Dr. Oetker's products in the home so I'm excited to help introduce Ristorante brand frozen pizzas to American households," explained Viviani. "As a chef, I am very particular about the ingredients that I select. That's why I am a fan of Dr. Oetker's Ristorante pizza because it features fresh, high-quality ingredients, such as spinach, mozzarella, mushrooms and other vegetables on a thin crispy crust."

"We are eager to introduce the authentic taste of Dr. Oetker Ristorante to American pizza-lovers and feel Fabio is the perfect voice for the brand," said William Whalen, executive vice president for Dr. Oetker U.S.A., LLC. "He has an incredible personality and a real passion for cooking, eating and entertaining with great food."

Lots of Americans are eating out less often but they still want to enjoy the taste and fresh flavors like the ones featured on Top Chef or found in an Italian restaurant, such as Cafe Firenze," said Viviani.

"Dr. Oetker's Ristorante pizza is a delicious and convenient way to capture the essence of Italian restaurant dining in the home."

Northeast U.S. Products are priced from $4.99 to $5.99. To learn more about Dr. Oetker, please visit www.oetker.us.

About Fabio Viviani

Fabio is the Owner and Executive Chef of Cafe Firenze, one of the most recognized restaurants in Ventura County. Born and raised in Florence, Italy, he incorporates Italian, French and Spanish influences in his dishes and believes that cooking is a craft.

www.cafefirenze.net.

About Dr. Oetker


The Dr. Oetker company started in Germany in 1891 with the development of a special baking powder, Backin, that produced extraordinary baking results. More than 30 years ago, the first frozen pizza was launched in Germany and, today, Dr. Oetker is the market leader of frozen pizza in most European countries. In 2003, Ristorante Pizza was introduced in Canada and has continued to maintain an overwhelming amount of success in the market place. For more information about Dr. Oetker and Ristorante, please visit www.oetker.us.


Source: Dr. Oetker U.S.A., LLC.

CONTACT: Cherry Hepburn, Putnam & Smith, +1-818-505-1104,
cherry@putnam-smith.com

Web Site: http://www.oetker.us/


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