Mobixell Launches Videon Version 3.0 for Quality Mobile TV Experience

Mobixell Launches Videon Version 3.0 for Quality Mobile TV Experience

Mobixell Videon(TM) 3.0 provides Advanced Rich Media Adaptation and Delivery Platform for Live TV, VOD and Web Content

Mobixell Will Display the Solution at This Year's Mobile World Congress in Barcelona on Stand J36 (Hall 1)

LONDON, February 12/PRNewswire/ -- Mobixell Networks, leading providers of innovative mobile
multimedia, Mobile TV, and Mobile advertising solutions, today announced the
launch of Videon(TM) version 3.0 - Mobixell's mobile TV and Video product for
operators. Mobixell's Videon(TM), which is commercially installed at various
mobile operators around the world, enables the delivery of new video services
from Video on Demand and live channels to internet video, over a vast variety
and diversity of mobile devices, domains and networks, simply and at optimum
quality. It has been developed to help operators to drive traffic growth for
on-device video entertainment and to create the ultimate experience for end
users consuming rich media on a mobile phone. The advantages of Videon(TM)
version 3.0 are the integration of a mobile internet gateway, an acquisition
system, ad injector, streaming server and bit rate adaptation technology -
all in one product.

The Videon(TM) solution enables operators to maximise the
opportunities for generating additional revenue streams from Mobile TV from a
wide variety of content, including the Web (user generated content and web
TV), Live TV and VOD libraries. The video quality is optimised to the
changing network conditions so that connections are maintained even through
low reception and handovers. Subscribers can switch from one channel to
another without losing quality, interruption to the service or long waiting
times.

For end users, the solution will deliver a more complete,
personalised experience all delivered at optimum quality, which will enable
the mobile TV experience to evolve from 'passive zapping' to 'active
browsing'.

The Mobixell Videon platform is built to support the business model of
ad-funded TV services by providing real-time targeted advertising injection:
Videon is already integrated and deployed in commercial service with
Mobixell's Ad-It(TM) ad server.

Avichai Levy, Executive VP Marketing, at Mobixell comments: "Mobile TV
and video services offer huge potential for operators to generate new revenue
streams, however the user experience is critical not only to the levels of
service adoption but also for ensuring on-going use. Today's generation of
viewers now demand a more 'personalised' and seamless experience in viewing
the web and TV - with Videon(TM) 3.0 we are taking Mobile TV to the next level,
not only ensuring the best possible user experience but also offering a wider
range of content types and sources where the viewer has greater control over
what they watch and when. In this way we can enable operators to unlock the
potential of Mobile TV and deliver a genuinely optimised, high-quality and
user-friendly service."

About Mobixell:

Mobixell Networks provides innovative multimedia and
advertising solutions to mobile operators and content providers. Mobixell's
solutions focus on enhancing the user experience to increase adoption,
encourage customer loyalty, and build on the operators' assets to introduce
new revenue streams. Mobixell provides tailored solutions for multimedia
processing and adaptation, and multi-channel mobile advertising with over 300
commercial deployments at mobile operators and content players worldwide,
including top-tier carriers in five continents. Founded in 2000, Mobixell is
a Delaware company with additional offices in the UK, Germany, China, and
Israel.

For more information, visit the company's website at
http://www.mobixell.com

Media Contacts:

Kirsten Scott / Tim Focas
eclat Marketing
Email: mobixell@eclat.co.uk
Tel: +44(0)1276-486000

Source: Mobixell Networks

Media Contacts: Kirsten Scott / Tim Focas, eclat Marketing, Email: mobixell@eclat.co.uk, Tel: +44(0)1276-486000

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