LP33.tv Today Launches a SXSW Web Site Channel Following a Sponsorship Agreement with the World's Leading Music Conference

LP33.tv Today Launches a SXSW Web Site Channel Following a Sponsorship Agreement with the World's Leading Music Conference

SANTA MONICA, Calif. and LONDON, Feb. 6 /PRNewswire/ -- The On Demand New Music TV website LP33.tv announced today it is an official sponsor of the world's leading music conference and festival, SXSW'09 (South by Southwest).

LP33.tv will provide an opportunity for music fans to discover and experience the unique SXSW music conference. This includes a "SXSW News Channel" during the event providing access to the bands through exclusive band interviews, behind-the-scene coverage, artist-provided music videos, hour by hour video blogs and other news shows throughout the music event in March.

Starting today, fans will be able to find video rich pages from artists invited to participate and preview LP33.tv's newly launched SXSW TV channel (http://lp33.tv/sxsw). It features content about a selection of the bands already announced, with more shows to be added as artists join the Festival line-up. The channel features regularly updated music news, previews, music videos and interviews.

LP33.tv's professional site theMIDB (http://themidb.com/) will also offer a video rich experience featuring interviews with major industry players during the event.

Chief Creative Officer Vlad Lodzinski comments, "There is nothing that replaces being at a live music event, but we'll aim to capture the excitement and breadth of the conference and festival. It features around 2,000 of the world's best emerging artists and we'll be fielding a 25+ strong production team". LP33.tv's Head of A&R, Michael Rosenblatt adds, "I'm psyched to check out the best music talent at SXSW, and help them tell their story through LP33".

This announcement is one of a series of major music initiatives the business is launching as it moves out its early Beta stage. Paula Moore, SVP Music Strategy, states "As Sponsors of the SXSW Artist Lounge, it's great that we can showcase our vision for the future of music via this premier event for new music, not just in the US, but globally".

About LP33.tv's coverage of SXSW

LP33.tv today launches its online SXSW channel at http://lp33.tv/sxsw. The constantly updated playlist will include exclusive pre-event shows, interviews, regularly updated music news and music videos. Once the event starts, the channel will be updated hourly with the latest news, video blogs from our bloggers on the ground, videos featuring the best talent live and other shows. During the conference, LP33.tv will host an incredible artist lounge at the Convention Center featuring an interview lounge, bar, balcony hang, DJ's, and a laid back meeting area with wireless access, giving artists a place to hang out and get to know LP33.tv. These will be complemented by a constantly updated blog featuring videos and news allowing viewers to get a real time feel for events across the massive festival. LP33.tv visitors will also be able to browse Artist Pages of the performers invited to participate in official events via specially branded pages featuring video and audio content. LP33's talented team of music reporters will be led by British celebrity Catalina Guirado-Cheadle of seminal UK Music shows TFI Friday who will be leading a fresh team of in-house music expert video bloggers.

About LP33.tv:
LP33.tv has two connected offerings in the entertainment space.

LP33.tv is an On Demand music television and digital entertainment network featuring shows around music videos, artist interviews, and music culture and lifestyle content. LP33.tv has a scout network that scours the globe focusing on early discovery of the most promising new and emerging artists.

We curate content and create shows for music lovers to discover and share. Every artist has a story to be told, and LP33.tv is where you will find those stories.

LP33.tv is complemented by the Music Industry offering, the Music Insiders Database (theMIDB.com), a comprehensive, personalized online directory of music professionals.

LP33.tv had a 'soft' public launch in October 2008 and is still in Beta. LP33.tv is the trading name of myAWOL LLC of the U.S., a wholly owned subsidiary of myAWOL.com Ltd of England. Initial investors include members of the band Genesis and Tony Smith (Genesis Manager and Pink Floyd co-Manager).

About SXSW:

South By Southwest (SXSW) Music and Media Conference, taking place March 18 - 22, 2009, features a legendary festival showcasing more than 1,800 musical acts of all genres from around the globe on over eighty stages in downtown Austin. By day, the Austin Convention Center comes alive with conference registrants doing business in the Trade Show and partaking of a full agenda of informative, provocative panel discussions featuring hundreds of speakers of international stature. In its 23rd year, SXSW remains an essential event on the music industry calendar. For more information, access our website at http://sxsw.com/.

Source: LP33.tv

CONTACT: Beth Cook of Best Public Relations, +1-917-673-7942, (PST)
beth@bestpr.net, for LP33.tv

Web site: http://lp33.tv/
http://sxsw.com/

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