Fashion TV's HD Service Chooses AsiaSat 2

Fashion TV's HD Service Chooses AsiaSat 2

PARIS and HONG KONG, February 11/PRNewswire-FirstCall/ -- Asia's leading satellite operator, Asia Satellite
Telecommunications Company Limited (AsiaSat) and Fashion TV (FTV) today
announced the signing of an agreement for C-band capacity on AsiaSat 2 to
launch FTV HD, the new high definition channel by FTV, in Asia Pacific.

Broadcast of FTV HD has commenced on AsiaSat 2. Through
AsiaSat 2's powerful coverage and excellent penetration, the channel is
distributed to all major cable and satellite networks, and pay TV platforms
across the region, providing Asian viewers access to exceptional picture and
sound quality of new programming on fashion, beauty, lifestyle and luxury.

FTV has also chosen once again RRsat Global Communication
Network Ltd., a provider of comprehensive content management and global
distribution services to the television and radio broadcasting industries, to
provide the advanced playout and uplink services for the FTV HD channel to
AsiaSat 2.

"Following the successful launch of our HD service in Europe,
we are delighted to work with AsiaSat, our long-term partner, to continue to
roll out FTV HD in Asia. We have been using AsiaSat satellite for our Asian
services since 1998, and AsiaSat has proved itself to be a highly valued
satellite partner over the years. We are pleased to further extend our
relationship through distributing both our high definition and standard
definition channels on AsiaSat satellites," said Michel Adam, President and
Founder of Fashion TV. "Taking the opportunity that many pay TV platforms in
Asia are rapidly expanding their HD offerings as their differentiating
feature, we have successfully concluded carriage arrangements with several
major Asian platform operators prior to our official launch of service."

"We are very pleased to welcome FTV HD on board AsiaSat 2.
FTV's extension of services on AsiaSat satellites has again demonstrated
broadcaster confidence in AsiaSat to be the ideal satellite platform for
distribution service in Asia Pacific. This new HD channel is an exciting
addition to AsiaSat's HD service offering. We shall continue our efforts to
grow our HD neighbourhood on AsiaSat to meet the fast growing demand from
Asian TV platform operators for HD services in the region," said Peter
Jackson, Chief Executive Officer of AsiaSat.

"RRsat is pleased to be once again chosen by its long standing
partner, Fashion TV, to provide advanced playout and uplink services for its
FTV HD channel. This is in addition to the playout and uplink services
already provided for FTV SD channel via AsiaSat 3S. We are proud to be part
of such a strong group comprising a major satellite organisation covering all
of Asia, a high quality programming channel as well as an advanced
technological playout and uplink service provider - namely AsiaSat, Fashion
TV and RRsat," said David Rivel, Founder and CEO of RRsat.

FTV HD is now available free to air in MPEG-4 and DVB-S2 on
AsiaSat 2 in C-band with the following reception parameters:

Transponder: 5B

Frequency: 3794 MHz

Polarisation: Horizontal

Modulation: 8PSK

Symbol Rate: 4.64 Msym/sec

FEC: 3/5

About Fashion TV

Fashion TV is the largest fashion medium in the world. FTV's
mission since inception in 1997, is to innovate, show and follow the latest
trends in fashion and audiovisual technology. Major shows from all over the
world were brought live in High Definition with Fashion TV producing and
broadcasting more than 20 fashion shows live in High Definition each season.
The picture clear quality channel offers over 500 hours of new program
content every year, 300 new shows and 600 new clips every season. Visit the
company's website http://www.fashiontv.com for more information.

About AsiaSat 2

AsiaSat 2 operates at an orbital location of 100.5 degrees
East. The satellite is a Lockheed Martin Series 7000 model and carries twenty
36 MHz and four 72 MHz C-band, as well as nine 54 MHz Ku-band linearised
transponders. Its C-band footprint covers 53 countries spanning from Russia
to New Zealand and from Japan to the Middle East and parts of Africa. It also
has a high-power Ku beam serving the Greater China region, Korea and Japan.
AsiaSat 2 currently serves many regional and international broadcasters,
wholesale news agencies, video service providers, teleport service providers
for video and news distribution and contribution services, as well as
governments and corporations for VSAT network services.

About AsiaSat

AsiaSat, the leading regional satellite operator in Asia,
serves over two-thirds of the world's population with its three satellites,
AsiaSat 2 at 100.5degreesE, AsiaSat 3S at 105.5degreesE and AsiaSat 4 at
122degreesE. The AsiaSat satellite system provides services to both the
broadcast and telecommunications industries. Some 300 television channels are
now delivered by the company's satellites, reaching over 96 million
households, with more than 360 million viewers across the Asia Pacific
region. Many telecommunications customers use AsiaSat for services such as
public telephone networks, private VSAT networks and high speed Internet and
multimedia services. It is a wholly-owned subsidiary of Asia Satellite
Telecommunications Holdings Limited, a company listed on The Stock Exchange
of Hong Kong Limited (SEHK: 1135). For more information, please visit
http://www.asiasat.com

About RRsat Global Communications Network Ltd.

RRsat Global Communications Network Ltd. (NASDAQ: RRST)
provides global, comprehensive, content management and distribution services
to the rapidly expanding television and radio broadcasting industries.
Through its proprietary "RRsat Global Network", composed of satellite and
terrestrial fibre optic transmission capacity and the public Internet, RRsat
is able to offer high-quality and flexible global distribution services for
content providers. RRsat's comprehensive content management services include
producing and playing out TV content as well as providing satellite
newsgathering services (SNG). RRsat concurrently provide these services to
more than 500 television and radio channels, covering more than 150
countries. Visit the company's website http://www.rrsat.com for more
information.

Statements in this press release are forward-looking
statements within the meaning of the U.S. Private Securities Litigation
Reform Act of 1995. The Reform Act provides a "safe harbour" for certain
forward-looking statements so long as this information is identified as
forward-looking and is accompanied by meaningful cautionary statements
identifying important factors that could cause actual results to differ
materially from those projected in the information. When used in this press
release, the words "estimate", "plan", "project", "anticipate", "expect",
"intend", "outlook", and other similar expressions are intended to identify
forward-looking statements and information. Actual results may differ
materially from anticipated results as a result of certain risks and
uncertainties which are more specifically set forth in AsiaSat's Annual
Report on Form 20-F for the year ended 31st December, 2007 on file with the
U.S. Securities and Exchange Commission. These risks and uncertainties
include but are not limited to (1) risks associated with technology,
including delayed launches, launch failures and in-orbit failures, (2)
regulatory risks, and (3) litigation and market risks. The foregoing list of
important factors is not exclusive. Furthermore, AsiaSat operates in an
industry sector where securities values may be volatile and may be influenced
by economic and other factors beyond AsiaSat's control.

Media inquiries:

Fashion TV
Yaron Jakubowicz, CEO
Email: yaron@ftv.com

Asia Satellite Telecommunications Company Limited
Sabrina Cubbon, General Manager, Marketing
Tel: +852-2500-0899
Mobile: +852-9097-1210
Email: scubbon@asiasat.com

Winnie Pang, Manager, Corporate Affairs
Tel: +852-2500-0880
Email: wpang@asiasat.com

Source: Fashion TV

Media inquiries: Fashion TV, Yaron Jakubowicz, CEO, Email: yaron@ftv.com; Asia Satellite Telecommunications Company Limited, Sabrina Cubbon, General Manager, Marketing, Tel: +852-2500-0899, Mobile: +852-9097-1210, Email: scubbon@asiasat.com; Winnie Pang, Manager, Corporate Affairs, Tel: +852-2500-0880, Email: wpang@asiasat.com

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