Arbitron Inc. Realigns Executive Staff

Arbitron Inc. Realigns Executive Staff

Creates new executive positions and responsibilities

NEW YORK, Feb. 26 /PRNewswire-FirstCall/ -- Arbitron Inc. (NYSE:ARB) announced today a realignment of the company's executive staff, designed to facilitate effective decision-making in the company's rapidly evolving research and media marketplace.

The company is creating three new executive positions, reporting to Michael Skarzynski, President and Chief Executive Officer:

-- Executive Vice President, Customer Solutions, responsible for survey
research methods and product management as well as for developing
improvements to existing services for the radio industry and new
multimedia services for domestic and international markets;
-- Executive Vice President, Strategy and Business Development,
responsible for originating, executing and integrating business
partnerships, acquisitions, joint ventures, licensing arrangements and
strategic investments; and
-- Executive Vice President, Chief Marketing Officer, responsible for
marketing, communications and brand.

The company is actively recruiting for all three positions.

As disclosed on February 25, 2009, the positions of two principal officers-President, Sales and Marketing and President, Technology, Research and Development-have been eliminated.

Pierre Bouvard, previously President, Sales and Marketing has been named to the new position of Executive Vice President, Sales.

Owen Charlebois, formerly President, Technology, Research and Development, has decided to leave Arbitron to pursue new opportunities. Owen will leave the company as of March 22, 2009.

About Arbitron

Arbitron Inc. (NYSE:ARB) is a media and marketing research firm serving the media - radio, television, cable, online radio and out-of-home - as well as advertisers and advertising agencies in the United States. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter, a new technology for media and marketing research.

Through its Scarborough Research joint venture with The Nielsen Company, Arbitron provides additional media and marketing research services to the broadcast television, newspaper and online industries.

Arbitron's world-renowned research and technology organizations are located in Columbia, Maryland.

Portable People MeterTM and PPMTM are marks of Arbitron Inc.

Arbitron Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements regarding Arbitron Inc. and its subsidiaries in this document that are not historical in nature, particularly those that utilize terminology such as "may," "will," "should," "likely," "expects," "anticipates," "estimates," "believes," or "plans," or comparable terminology, are forward-looking statements based on current expectations about future events, which we have derived from information currently available to us. These forward-looking statements involve known and unknown risks and uncertainties that may cause our results to be materially different from results implied in such forward-looking statements. These risks and uncertainties include, in no particular order, whether we will be able to:

• absorb costs related to legal proceedings and governmental entity interactions and avoid related fines, limitations, or conditions on our business activities;

• successfully implement the commercialization of our Portable People MeterTM service;

• successfully maintain and promote industry usage of our services, a critical mass of broadcaster encoding, and the proper understanding of our audience measurement services and methodology in light of governmental regulation, legislation, litigation, activism or adverse public relations efforts;

• successfully design, recruit and maintain PPM panels that appropriately balance research quality, panel size and operational cost;

• compete with companies that may have financial, marketing, sales, technical, or other advantages over us;

• complete the Media Rating Council ("MRC") audits of our local market PPM ratings services in a timely manner and successfully obtain and/or maintain MRC accreditation for our audience measurement business;

• renew contracts with key customers ;

• successfully execute our business strategies, including entering into potential acquisition, joint-venture or other material third-party agreements;

• effectively manage the impact, if any, of any further ownership shifts in the radio and advertising agency industries;

• respond to rapidly changing technological needs of our customer base, including creating new proprietary software systems and new customer products and services that meet these needs in a timely manner;

• successfully manage the impact on our business of any economic downturn, generally, and in the advertising market, in particular;

• successfully manage the impact on costs of data collection due to lower respondent cooperation in surveys, privacy concerns, consumer trends, technology changes and/or government regulations; and

• successfully develop and implement technology solutions to measure new forms of audio content and delivery, multimedia and advertising in an increasingly competitive environment.

There are a number of additional important factors that could cause actual events or our actual results to differ materially from those indicated by such forward-looking statements, including, without limitation, the risk factors set forth in the caption "ITEM 1A. -- RISK FACTORS" in our Annual Report on Form 10-K for the year ended December 31, 2007, our Quarterly Report on Form 10-Q for the period ended September 30, 2008, and elsewhere, and any subsequent periodic or current reports filed by us with the Securities and Exchange Commission.

In addition, any forward-looking statements contained in this document represent our estimates only as of the date hereof, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.

Source: Arbitron Inc.

CONTACT: Thom Mocarsky, Arbitron Inc., +1-410-312-8239,
thom.mocarsky@arbitron.com

Web Site: http://www.arbitron.com/

-------
Profile: intent