Viewers Say Randy Jackson Remains on Top Among American Idol Judges

Viewers Say Randy Jackson Remains on Top Among American Idol Judges

-- Cowell's likeability ratings significantly increase from last week's show --

FLEMINGTON, N.J., Feb. 26 /PRNewswire/ -- A new study conducted among 1,071 American Idol viewers revealed that Randy Jackson remains on top as number one judge.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO)

The study was conducted by HCD Research on February 26, to obtain American Idol viewers' perceptions of the judges. HCD Research will conduct a weekly study during the airing of American Idol Season 8 to measure how the judges' rankings change over time. To view agreement curves and detailed results visit: www.mediacurves.com.

After viewing clips of each performance and the judges' critiques, participants were asked to evaluate the judges based on scales of likeability, believability, sincerity and fairness.

All four judges' overall scores increased slightly compared to last week's show. In addition, Simon Cowell's likeability ratings were significantly higher according to American Idol viewers.

Among the findings:

Simon Cowell Average
Likeability 64
Believability 77
Sincerity 76
Fairness 73 73

Paula Abdul Average
Likeability 73
Believability 69
Sincerity 75
Fairness 75 73

Randy Jackson Average
Likeability 77
Believability 78
Sincerity 78
Fairness 79 78

Kara DioGuardi Average
Likeability 69
Believability 72
Sincerity 72
Fairness 73 71

While viewing the video clip, participants indicated their perceptions of the contestant's performance as well as their agreement of the judges' critiques by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves.

The Media Curves web site provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.

HCD Research specializes in conducting marketing and communications research for the pharmaceutical, food and beverage, financial and entertainment industries, among others.

Headquartered in Flemington, NJ, the company's services include traditional and web-based communications research. For additional information on HCD Research, access the company's web site at www.hcdi.net or 908-788-9393.

Photo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO
Source: HCD Research

CONTACT: Vince McGourty, HCD Research, +1-908-483-9121,
vince.mcgourty@hcdi.net

Web Site: http://www.hcdi.net/
http://www.mediacurves.com/

EDITORS' ADVISORY: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).

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