Rentrak Theatrical Announces Box Office Estimates for Weekend of January 18, 2009

Rentrak Theatrical Announces Box Office Estimates for Weekend of January 18, 2009

LOS ANGELES, Jan. 18 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT), today announced the weekend theatrical box office estimates for the weekend period of January 16 through January 18, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, January 18, 2009 by Rentrak Theatrical include:

Rank Title Weekend Gross Locations
1 Paul Blart Mall Cop $33,800,000 3144
2 Gran Torino $22,235,000 2972
3 My Bloody Valentine 3-D $21,900,000 2534
4 Notorious $21,500,000 1638
5 Hotel For Dogs $17,707,000 3271
6 Bride Wars $11,750,000 3228
7 The Unborn $9,848,825 2359
8 Defiance $9,206,000 1789
9 Marley And Me $6,325,000 2952
10 Slumdog Millionaire $5,900,000 582
11 The Curious Case Of Benjamin Button $5,599,000 2223
12 Bedtime Stories $4,848,000 2619

Weekend of 01/16/09 to 01/18/09

(C) 2008 by Rentrak Corporation

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/

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