Outdoor Channel Launches National Outfitters Gateway

Outdoor Channel Launches National Outfitters Gateway

America's Leader in Outdoor TV Creates One Stop Shop for High-Quality Outdoor Experiences Matching Consumers with Professional Outfitters

Visit Outdoor Channel at SHOT Show - Booth #1661

TEMECULA, Calif., Jan. 17 /PRNewswire/ -- Outdoor Channel, America's Leader in Outdoor TV, announced the formation of Outdoor Channel Outfitters and Outdoor Channel Outfitters Unlimited in partnership with Wayne Pearson, producer and host of Ultimate Outdoor Adventures. Both national organizations offer exclusive membership benefits and multiplatform tools for outdoor enthusiasts to connect with certified outfitters at www.outdoorchanneloutfitters.tv.

"We're lending our brand and expertise in the industry to support outfitter businesses by offering a vehicle to reach our audience of outdoor enthusiasts," said Tom Hornish, COO at Outdoor Channel. "In addition to the exciting perks, the program also offers our viewers more confidence when selecting an outfitter that has the Outdoor Channel seal of approval."

Designed for professional guides, Outdoor Channel Outfitters features a political organization, marketing resources and a benefit program all rolled into one. The association is open to lodge operators, charter captains, business owners, guides and outfitters who meet the certification criteria. Membership is 300 dollars per year and offers benefits such as website and logo design and access to a dedicated group of outdoor enthusiasts through the consumer membership organization.

Outdoor Channel Outfitters Unlimited is the consumer association targeted at sportsmen and women of all skill levels, offering a variety of perks for those who enjoy a high-quality outdoor experience. Among the benefits included in the 35 dollar yearly fee, members receive a 10 percent discount with any Outdoor Channel Outfitter and a hat, decal and membership card.

The two organizations come together online at www.outdoorchanneloutfitters.tv where outfitters can reach potential customers with their marketing materials. In turn, consumer members can search for outfitters and access exclusive events, video and outdoor content.

More information about the programs is available online. SHOT Show 2009 attendees can learn more by visiting the Outdoor Channel booth #1661. Consumers who join Outdoor Channel Outfitters Unlimited at SHOT Show will be automatically entered to win a $15,000 elk hunt at the Lodge at Chama in New Mexico.

About Outdoor Channel

Outdoor Channel is America's Leader in Outdoor TV, offering programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle. The network can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic new website. Outdoor Channel is operated by a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (NASDAQ:OUTD). For more information about Outdoor Channel, please visit www.outdoorchannel.com.

Source: Outdoor Channel

CONTACT: Pascale Marchand, +1-310-784-1040, pascale@bobgoldpr.com; or
on-site contact, Art Maulsby, +1-310-435-0616, art@bobgoldpr.com, both of Bob
Gold & Associates, for Outdoor Channel

Web Site: http://www.outdoorchannel.com/
http://www.outdoorchanneloutfitters.tv/

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