Pimp up my Wife Launches on FX

Pimp up my Wife Launches on FX

LONDON, January 29/PRNewswire/ --

- Husbands Compete to get Their Wives an Extreme Makeover

Pimp Up My Wife, a new show from the FX Channel, is set to
re-invigorate marriages and make the dreams of 10 husbands come true. Hosted
by DJ Spoony, from Radio 5 Live, the show is searching for husbands who are
unhappy with their wives' appearance and as a result want them to have a
complete body, hair and style makeover with hopes to improve their sex lives
and in some cases even save their marriage.

Airing on Thursday, February 5th at 10pm the show is set to
take reality TV to another level by fulfilling the fantasies of 10 unhappy
men. Worthy applicants for the treatment can apply at
http://www.pimpupmywife.com.

Pimp Up My Wife has been created following market research
that suggested:

- before marriage 20% wished their other halve was better
looking

- 52% of married men find their wives less attractive after
five years of marriage

- 81% of married women are unhappy with their current body image

- A tummy tuck would be the perfect makeover for 49% of women

- 59% have considered cheating on their wives for a younger,
sexier model

- 3 in 10 men admitted to thinking of someone else in the
bedroom

To address Britain's not so marital bliss the makers of the
show have assembled a team of female customisation specialists to seek out
worthy wives to experience the ultimate pimping.

The show's creators are excited about changing the lives of
couples all over Britain, "If you think your other half has let herself go or
you are embarrassed to take her to work do's then here's your chance to make
a difference. Pimp Up My Wife is here to turn the ugliest of wives into
goddesses."

One husband whose wife has been accepted for Pimp Up My Wife
expresses his delight: "For the last 2 years I have tried to avoid being seen
in public with my wife. I can't stand the way she dresses and feel her looks
have gone downhill. We hope that getting the Pimp Up My Wife makeover will
stop the rot and bring back the woman I fell in love with."

Couples who feel that plastic surgery would benefit their
marriage can still apply to get the TV makeover at
http://www.pimpupmywife.com.

To find out about the entrants, interview DJ Spoony or get footage from
the show please contact Gavin Lewis at Resonate on gavin@resonate.uk.com

Study of 2000 Britons conducted by One Poll research on behalf
of the FX Channel according to Market Research Quality Standards Association
(MRQSA) guidelines

Websites

http://www.pimpupmywife.com

Keywords

Pimp Up My Wife
DJ Spoony
FX
Makeover
Plastic surgery
Unhappy husbands
Makeover show
Wives' appearance

Source: FX Channel

Contact: Chrystal Siersma; PR Manager; +44(0)207-751-7611.

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