Research Shows AmberFin Provides Superior Quality HD Video Content

Research Shows AmberFin Provides Superior Quality HD Video Content

LONDON, January 29/PRNewswire/ --

- User Analytics Study Reveals That 84% of Consumers Prefer the HD Image
Quality of AmberFin's iCR Software When Compared to a Leading Competitor

In a recent study by independent research house User Analytics, 84% of
consumers surveyed stated that the HD image quality of files transcoded by
AmberFin's iCR software tools were far superior to that of a leading
competitor. The study took a selection of SD source material and up-converted
it to HD content using iCR and a leading competitor's solution. Results of
the up-conversion were compared based on consumer perception of the image
quality.

With consumer adoption and demand for HD content continuing to increase,
the results from this study are crucial for broadcasters and content
providers. They are faced with the challenging task of converting large
amounts of archived video content, held in multiple legacy formats, to HD
without compromising the quality of the master. Over the course of 2008
HD-display TV penetration increased significantly in Western Europe and North
America and it is predicted that by 2012 HD-readiness of viewing platforms
will stand between 75% and 100% in developed markets*.

AmberFin's iCR software tools can easily convert between various formats
and feature unrivalled scaling and deinterlacing technology to offer
seamless up, cross and down conversion. Covering a multitude of formats, iCR
is able to up-convert files and reduce the file size by as much as 25%,
easing delivery system requirements without undermining image quality. Even
with today's complex business workflow systems, iCR is able to incorporate
rich scripting capabilities enabling content owners to integrate any task or
system into their workflows so that up-conversion is simply a part of the
process.

Bruce Devlin, CTO, at AmberFin comments: "Whether you are reducing files
to the smallest possible size, or creating astonishing streaming HD, the
study clearly shows that the average consumer prefers the way AmberFin makes
pictures. Great media businesses need to manage the trade-off between image
quality and file size. Only AmberFin gives the media industry true control in
this area."

Note

* Screen Digest, HDTV 2008, 01 July 2008

About AmberFin

AmberFin enables content owners to maximize the value of their TV, film
and video content, from capture through to distribution, while increasing
revenues, reducing costs, saving time and eliminating incompatibility issues.
AmberFin iCR, with four-time Emmy-award winning technology, plays a key role
in turning the content that owners have into the content their customers
want. As an open standard, future proof platform that digitizes and
transforms new and archived content, AmberFin iCR delivers the best quality
pictures at smaller file sizes across multiple delivery platforms, including
the Internet, VoD, TV, mobile and other small screen devices. AmberFin is
trusted by some of the world's most prestigious companies including Sony,
NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing
the digitization, review and quality control and repurposing of their
content.

Privately held by Advent Venture Partners, AmberFin is, headquartered in
Basingstoke, UK. More information is available at: http://www.amberfin.com

Editorial contacts
Kirstyn Langford
Hotwire for AmberFin
amberfin@hotwirepr.com
+44-207-608-2500

Jaime Tero
GBC for AmberFin
jaimet@gbc-usa.com
+1-415-989-9803

Source: AmberFin

Editorial contacts: Kirstyn Langford, Hotwire for AmberFin, amberfin@hotwirepr.com, +44-207-608-2500. Jaime Tero, GBC for AmberFin, jaimet@gbc-usa.com, +1-415-989-9803

-------
Profile: intent