Hyundai Kicks Off Super Bowl Advertising With All-New Genesis Coupe Debut

Hyundai Kicks Off Super Bowl Advertising With All-New Genesis Coupe Debut

Smashing Pumpkins Scores Soundtrack for New Sport Coupe Introduction

FOUNTAIN VALLEY, Calif., Jan. 27 /PRNewswire/ -- Hyundai Motor America enlisted Smashing Pumpkins lead singer Billy Corgan and drummer Jimmy Chamberlin to provide a rock soundtrack befitting the all-new Genesis Coupe in its debut national advertising campaign. The Smashing Pumpkins band members and cellist Yo-Yo Ma will each perform songs to accompany uniquely edited 30-second spots, tailored to their brand of music by editor Hank Corwin. Hyundai selected the Smashing Pumpkins spot to be featured immediately before the kick off of Super Bowl XLIII on Sunday, February 1, 2009. Hyundai has a total of five 30-second spots - three during NBC's "Kick-Off Show" and two in-game spots during the Super Bowl broadcast. The Yo-Yo Ma version will debut in the coming weeks.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090127/LA63458)

The two spots share the same theme, "The Epic Lap," but each offers a distinct perspective of Hyundai's newest offering to highlight both its fluid design and track-worthy performance. Precision driving performed by Rhys Millen, a Pike's Peak world record holder, Formula-D champion and professional driver, is choreographed to music performed by both artists.

Smashing Pumpkins scored a new track titled "FOL," to serve as the soundtrack for its version of "The Epic Lap." Yo-Yo Ma's version will feature a beautiful solo of "Gigue" from Bach's Suite No. 3 in C Major.

"The combination of Hyundai's exciting new Genesis Coupe matched with music performed by Smashing Pumpkins offers the perfect 'kick-off' to Super Bowl advertising," said Joel Ewanick, vice president, Marketing, Hyundai Motor America. "From rock to classical, our Genesis Coupe ads demonstrate the two personalities of the car, which was designed for all types of driving enthusiasts."

Genesis Coupe follows in the footsteps of the recently named "2009 North American Car of the Year" Genesis sedan, sharing its rear-wheel drive architecture and independent rear suspension sure to appeal to true driving enthusiasts. The Genesis Coupe offers a 30-mpg, 2.0-liter model with a low-pressure intercooled four-cylinder turbocharged engine producing 210 horsepower, and a 3.8-liter V6 Track model with 306 horsepower and massive Brembo brakes.

Hyundai's Genesis Coupe ads were shot at Road Atlanta in northeast Georgia and feature racecar driver Millen testing the upper limits of the car's awesome abilities on the 2.54-mile, 12-turn world class road course.

"The Epic Lap" was created by Goodby, Silverstein & Partners. Hyundai will also offer consumers an opportunity to edit their own version of "The Epic Lap" at www.EditYourOwn.com, which can be posted to social networking sites and shared with friends.

HYUNDAI GENESIS COUPE HIGHLIGHTS
-- Shares rear-wheel-drive architecture with Genesis sedan, the "2009
North American Car of the Year"
-- Hyundai's first rear-wheel drive sport coupe
-- 306-horsepower from enhanced 3.8-liter V6
-- Standard 210-horsepower turbocharged, intercooled inline four cylinder
-- Genesis Coupe arrives in the spring of 2009 as a 2010 model

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 780 dealerships nationwide.

Photo: http://www.newscom.com/cgi-bin/prnh/20090127/LA63458
PRN Photo Desk, photodesk@prnewswire.com
Source: Hyundai Motor America

CONTACT: Chris Hosford of Hyundai Motor America, +1-714-965-3470,
chosford@hmausa.com; or Kevin Oates, +1-310-584-8331, kevin.oates@ketchum.com,
for Hyundai Motor America

Web Site: http://www.hyundainews.com/

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