USA Network Announces the 'Character Approved' Awards to Honor Leading Innovators Shaping American Culture

USA Network Announces the 'Character Approved' Awards to Honor Leading Innovators Shaping American Culture

Lupe Fiasco, Shepard Fairey, David Chang, Patrick Robinson, Charles Best, Jimmy Wales and Jennifer Siegal Recognized for Their Creativity and Influence

NEW YORK, Jan. 27 /PRNewswire/ -- USA Network announced today the winners of the first-ever Character Approved Awards, a new program created to honor individuals from a cross-section of creative disciplines who are positively influencing American culture. In its inaugural year, USA Network selected seven visionary characters based on their cultural impact, legacy and personas. While each honoree is at a different stage in his or her career, they are all cultural trailblazers who are influencing our opinions, style and view of the world.

"The 2009 Character Approved honorees represent the type of characters we not only admire and wish we could imitate, but also want to know," said Chris McCumber, executive vice president, marketing, digital and brand strategy. "Each of the recipients is a pioneer in his or her own field, lauded by their peers and in our opinion worthy of the Character Seal of Approval. We are honored to celebrate them in this way."

The honorees will be featured in long-form vignettes directed by Henry Alex Rubin (Murderball), which will debut Tuesday, January 27 in primetime on USA Network. The vignettes provide an inside look at the lives, the work and influences of these characters, and will be featured over the next several months across the network's programming and online as extended length videos at characterapproved.usanetwork.com. Additionally each honoree will be granted the "Character" award, a tabletop steel figurine that was handcrafted by Los Angeles sculptor Bruce Gray.

The seven individuals honored for the first-ever Character Approved Awards are:

-- Charles Best, Founder of DonorsChoose.org (Giving): As a public
school teacher in the Bronx, Best saw a classic problem -- the lack of
money for teaching supplies -- and came up with a radical solution:
"the eBay of philanthropy." Founded in 2000, DonorsChoose.org allows
teachers nationwide to post online requests for classroom materials
and for donors to give directly to those needs via the web.
-- David Chang, Renowned Restaurateur and Owner of Momofuku Restaurants
(Food): Since opening his first restaurant, Momofuku Noodle Bar, in
New York City's East Village in 2004, Chang's establishments have
skyrocketed to the top of the city's Best Restaurants lists, and
earned him a James Beard Award for "Best Chef in New York City", with
his refreshingly Americanized take on Asian cuisine.
-- Jennifer Siegal, Celebrated West Coast Designer (Architecture): Being
revered as an imaginative and inventive designer on the forefront of
the prefabricated architecture movement simply isn't enough for
Siegal. She is also helping reduce waste with reusable and recycled
materials, as her vision for environmentally sustainable buildings
continues to change the landscape of urban and suburban living.
-- Jimmy Wales, Founder of Wikipedia (New Media/Technology): An
Alabama-born former options trader, Wales set out in 2001 to create an
open online encyclopedia that would become "the sum of all human
knowledge." But he's not doing it by himself; with over 10 million
user-created articles in 253 languages, Wikipedia has become a global
virtual community of millions where everyday people are the writers
and editors.
-- Lupe Fiasco, Hip-Hop Superstar (Music): In an industry that responds
to mainstream pop and glamour, Chicago-born and raised hip-hop artist
Lupe Fiasco broke out from the pack with his emphasis on strong
lyricism and storytelling. Having racked up four 2009 Grammy
nominations for his latest critically acclaimed album, no one can
argue with his path to success.
-- Patrick Robinson, Head Designer for Gap (Fashion): Robinson has
already put his mark on Gap brand as the newly-appointed Executive
Vice President of Design, expertly handling the company's challenge to
create buzz worthy yet affordable clothing. He and his team are
focused on creating a strong collection each season rooted in clean,
classic American design -- hitting at the very heart of Gap's
heritage.
-- Shepard Fairey, Artist and Street Art Sensation (Art): With a
one-of-a-kind style and keen eye for design, Fairey's unique approach
to spreading art among the masses blended the worlds of pop culture
and politics this past election cycle in a way no one could have ever
predicted. His iconic "HOPE" image of President Barack Obama became a
national sensation, recently being dedicated in the National Portrait
Gallery at the Smithsonian. This year also marks a 20-year
retrospective at the ICA in Boston, and numerous magazine covers
including TIME, Esquire, Washington Life, WHERE Magazine and many,
many others.

The Character Approved Awards is one program in a series of initiatives from USA Network designed to celebrate the inspiring, surprising and buzz-worthy individuals that shape our nation's character. For more information on Character Approved, visit characterapproved.usanetwork.com.

About USA Network

USA Network is the #1 network in all of basic cable and is seen in 94 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and is home to the biggest hits in blockbuster films, acquired television and entertainment events. Viewers come to USA to find television's best in critically-acclaimed and award-winning original programming, such as MONK, BURN NOTICE, PSYCH, IN PLAIN SIGHT, LAW & ORDER: CRIMINAL INTENT, THE STARTER WIFE and WWE MONDAY NIGHT RAW, as well as the highest-rated acquired originals, including HOUSE, NCIS and LAW & ORDER: SPECIAL VICTIMS UNIT. The award-winning USA website is located at www.usanetwork.com, which is home to the popular new casual gaming site, www.characterarcade.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

Source: USA Network

CONTACT: Media, Lynn Weiss of USA Network, +1-818-777-6682,
lynn.weiss@nbcuni.com; or Adam Feigen of PMK/HBH, +1-212-373-6106,
adam.feigen@pmkhbh.com

Web Site: http://www.usanetwork.com/

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