GenAudio Brings 4D Sound to the 3-D Film World at Sundance

GenAudio Brings 4D Sound to the 3-D Film World at Sundance

GenAudio Sponsors 3-D Film and Interactive Festival Lounge

PARK CITY, Utah and ENGLEWOOD, Colo., Jan. 19 /PRNewswire/ -- GenAudio Inc., developer of AstoundSound(TM) 4D sound localization cue technology, has partnered with the 3-D Film and Interactive Festival (3DFF) to demonstrate its innovative AstoundStereo(TM) software at the 2009 Sundance Film Festival. Featured in the 3DFF Interactive Lounge from January 16 to 25, GenAudio's AstoundStereo(TM) technology will be integrated so that audio is perceived as coming from every direction including above and beyond the physical placement of the speakers -- surround sound at the highest level!

"GenAudio is dedicated to continuing to be a technological leader in the audio industry. By partnering with 3DFF, we are committed to pay tribute to companies and technologies pioneering the future of 3-D stereoscopic motion pictures and video games," said Jerry Mahabub, chairman and chief executive officer of GenAudio. "Partnering with 3DFF to showcase our 4D sound technology is a natural fit. We have created user friendly software integrated with off-the-shelf hardware for professional audio engineers enabling them to incorporate AstoundSound into their projects during post-production."

Based on more than 16 years of audio perception and brain processing research, this new audio technology introduces elevation and depth perception into the audio environment, taking the 3-D movie experience to the next level. 3DFF sponsor Mitsubishi will display GenAudio's 4D AstoundStereo technology on its 73 inch Mitsubishi 3-D DLP television at The Sundance Town Lift Village throughout the event.

"For pioneering achievements as the developer of AstoundSound, 4D soundlocalization cue technology, I am pleased to present GenAudio, Inc. with a 3DFF Pioneer Award," stated 3DFF festival director Christopher Crescitelli. "The 3DFF Pioneer Award is presented to honor companies or individuals who have paved the way for future technologies and GenAudio exemplifies these qualities, which is why we are delighted to honor them here today."

GenAudio and Universal Pictures recently partnered for the release of Hellboy II: The Golden Army for DVD and Blu-Ray(TM) Hi-Def, re-mastered for home theater. The AstoundStereo technology was integrated into the 5.1 and 7.1 programming for both DVD and Blu-Ray Hi-Def releases enhancing the existing surround sound mixes. GenAudio also partnered with Lionsgate to bring the enhanced audio experience provided by AstoundStereo to the surround sound mix of the DVD and Blu-Ray Hi-Def versions of Bangkok Dangerous, released on January 6, 2009. Both of these titles were re-mastered for home theater at MiCasa Multimedia.

GenAudio's consumer audio software, AstoundStereo Expander, is available to download now for a free 30-day trial for Mac or PC by logging onto http://www.astoundstereo.com/. Consumers can then purchase the Expander for an introductory offer of $19.95 through January 31st.

About GenAudio

GenAudio, Inc. is headquartered in Englewood, CO. GenAudio's mission is to provide a true 4D sound solution for the entire entertainment industry -- AstoundStereo, the next dimension in audio. AstoundStereo is a 4D software based sound solution that integrates seamlessly with consumer electronics and software applications, as well as provides professional audio production solutions through a minimum of two speakers or headphones. AstoundStereo is the most accurate and intense 4D sound localization cue technology available today. The technology works with most consumers existing equipment and no special hardware or decoding devices are needed.

For more information visit: http://www.genaudioinc.com/

About 3-D Film & Interactive Festival (3DFF)

3DFF is noted as the first digital 3-D film & interactive festival program of its kind in the United States. 3DFF's non-profit initiative, whose mission is to educate and inspire independent filmmakers to use 3-D as a new tool for telling their stories, will be comprised of 3-D animated and live action film screenings, red carpet events, technology displays, and educational panels. The festival operates as a non profit 501(c)3 through a fiscal partnership with the Women In Film organization (Las Vegas Chapter).

Media Contacts

Katie Rosholt
Edelman for GenAudio
Telephone: 312.240.2834
Cell: 312.451.3099
E-mail: katie.rosholt@edelman.com

Todd Witkemper
Edelman for GenAudio
Telephone: 312.233.1369
E-mail: todd.witkemper@edelman.com

Source: GenAudio Inc.

CONTACT: Katie Rosholt, +1-312-240-2834, Cell, +1-312-451-3099,
katie.rosholt@edelman.com, or Todd Witkemper, +1-312-233-1369,
todd.witkemper@edelman.com, both of Edelman, for GenAudio Inc.

Web site: http://www.genaudioinc.com/

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