December Sales of TVs Strong, but People Switch to Newer Brands and Smaller Sizes

December Sales of TVs Strong, but People Switch to Newer Brands and Smaller Sizes

LEEDS, England, January 6/PRNewswire/ --

- December's Figures From the Leading TV Price Comparison Site,
http://www.BuyDigital.tv.

With the first of 2009's digital switchovers just three months away,
price comparison site BuyDigital.tv has seen a large upsurge in site traffic
as people shop in the sales which started as early Boxing Day this year.

Whilst sales appear to have remained strong, it seems people are
increasingly seeking value, with smaller sizes and less well known brands
taking the lead.

In terms of size, 32 inch is currently the most popular, accounting for
34% of sales. This is smaller than six months ago, when 40 inch was the
biggest seller. However the larger televisions such as the 42 inch and 40
inch variants aren't too far behind, with 19% and 14% respectively:

Size %

32 Inch 34%
42 Inch 19%
40 Inch 14%
37 Inch 10%
26 Inch 5%
50 Inch 5%

December 2008, http://www.BuyDigital.tv

Sales of LCD and plasma TVs are dominated by the South Korean
manufacturers with LG the top selling brand on 33% of sales, narrowly ahead
of Samsung with a 31% share. The better known, and more premium priced
Japanese manufactures Sony and Panasonic trailed some way behind with a 14%
share each, just ahead of Toshiba with 8%:

Make %

LG 33%
Samsung 31%
Sony 14%
Panasonic 14%
Toshiba 8%

December 2008, http://www.BuyDigital.tv

In terms of the most popular models, South Korean brands hold four of the
top five places, with LG taking the top two slots:

No. Make/Model

1 LG 32LG7000
2 LG 42LG7000
3 SAMSUNG LE32A457c
4 SONY KDL40v4000
5 SAMSUNG LE40A656A
6 Toshiba 32xv555db
7 LG 37LG7000
8 LG 32LG5700
9 SONY kdl32V4000
10 SAMSUNG PS50A556S

December 2008, http://www.BuyDigital.tv

About BuyDigital.tv (http://www.buydigital.tv)

BuyDigital.tv is the UK's leading price comparison site for LCD and
plasma TVs. It compares prices on all the main brands, such as Samsung, Sony
and LG, from around 30 electrical retailers including Dixons, Currys and
Comet. By searching the market and including any available voucher codes at
product level it ensures the best possible price around. Recognising the
frustration of finding great deals only for the product to be out of stock,
it saves its users both money and time, by also checking stock availability.

For further information please email press@buydigital.tv or call Grace
Hall at BuyDigital.tv on +44(0)1423-874845.

Source: BuyDigital.tv

For further information please email press@buydigital.tv or call Grace Hall at BuyDigital.tv on +44(0)1423-874845.

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