Zap2it.com Strikes Ad Sales Partnership With 43KIX, Leading Provider of Movie Information to Cell Phones

Zap2it.com Strikes Ad Sales Partnership With 43KIX, Leading Provider of Movie Information to Cell Phones

Agreement Opens Advertising Opportunities Across Web and Mobile Platforms

CHICAGO, Dec. 16 /PRNewswire/ -- Zap2it.com today announced a new partnership with 43KIX, the leading provider of movie information and content to millions of mobile phones and their connected owners. The advertising sales agreement allows Zap2it to more fully meet the needs of marketers in the entertainment and non-entertainment verticals by opening up new multi-platform promotional opportunities.

This development marks the latest expansion of the Zap2it Entertainment Network and adds new capabilities to the suite of innovative marketing solutions Zap2it can offer advertisers.

The partnership extends Zap2it's advertising opportunities to include text-based advertising on 43KIX-delivered SMS messages requested by movie-interested consumers and on messages passed along to friends. Additional opportunities involve display advertising on the 43KIX mobile offering (http://43kix.com/mobile/), and on branded movie showtimes widgets appearing on 3rd party sites.

A leader in pushing movie showtimes and theater information to mobile handsets via SMS, 43KIX also possesses expertise in developing integrated promotions, building databases and distributing movie-related content. Using 43KIX on a web-enabled handset or online, movie-goers can conveniently search by film, theater, opening date or box office performance. The mobile offering operates on all web-enabled handsets provisioned for SMS with the Verizon, Sprint, T-Mobile, AT&T and Alltel networks.

43KIX was originally founded by and enjoys the backing of Terry Hines Associates (http://www.terryhines.com/), a full-service advertising, promotion, publicity and design firm servicing major movie studio and theater chain clients.

"Zap2it.com has always been an effective vehicle for marketers needing to reach entertainment-loving consumers online," said Kathy Tolstrup, General Manager, Sales and Marketing for Tribune Media Services' Entertainment Products division. "The 43KIX agreement effectively extends our reach to the exploding mobile space. We look forward to the opportunity to carry over our promotional creativity to this space and help our clients meet their objectives through multi-platform marketing efforts."

43KIX founder Chris Geromini said, "We have a history of trust with Tribune Media Services, so extending our relationship to include revenue-driving opportunities with Zap2it was a natural fit. But most of all, it helps advertisers tie-in to movies and promote their products and services using the power of mobile."

Tribune Media Services will also be the exclusive sales agent for 43KIX and license the 43KIX Mobile service with its movie products. This will provide a unique offering to TMS movies customers, whose end users will be able to share movie showtimes within their social networks.

About Zap2it.com

Zap2it.com is the online destination for more than 4 million TV and Movie fans who want to stay connected to popular shows, films, events, celebrities, and other fans. Zap2it is a service of Tribune Media Services, a division of Tribune Company. For more information about Zap2it, visit Zap2it.com/mediakit.

About Tribune Media Services

Tribune Media Services' Entertainment Products division is an international leader in entertainment navigation. It provides industry-leading databases of TV, movie and celebrity information; guides in print, online and on-screen formats; and advertising and marketing services to build audiences. For more information about TMS Entertainment Products visit TribuneMediaServices.com.

About 43KIX

Forty Three Kix (43KIX) is the premiere mobile entertainment portal that connects movie fans with instant theater showtimes, locations, and Hollywood glam and gossip. Founded and backed by Terry Hines & Associates (THA), Forty Three Kix draws from the history and integrity of its sister company. For 30 years, THA has specialized in delivering movie advertising content in the print medium, and has successfully worked with all major film studios.

Media Contact:
Mark Yamada
Marketing Manager
Zap2it.com
Office: 310.452.6020
Email: myamada@zap2it.com

Source: Zap2it.com

CONTACT: Mark Yamada, Marketing Manager of Zap2it.com, +1-310-452-6020,
myamada@zap2it.com

Web site: http://43kix.com/mobile
http://www.terryhines.com/

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