Voice Commerce Group Launches VoicePay TV

Voice Commerce Group Launches VoicePay TV

LONDON, December 15/PRNewswire/ --

- New Payment Processing Service Provides Opportunity for
Broadcasters and Online Businesses to Create Sales and Fully Utilise Video
Advertising

Voice Commerce Group, a leader in payment systems, today
announces the launch of VoicePay TV (http://www.voicepay.tv), a new payment
processing service that enables any product or service to be sold instantly
via any TV or IPTV programme.

The system enables businesses that have signed up to the
service to place a VoicePay logo, free-phone number and unique VoicePay
product code into any video advertisement. When a customer sees an advert
showing a product they wish to buy, they call the VoicePay number and
authorise the transaction by 'signing' for purchase with their voice. A
demonstration of the service is available on voicepay.tv.

Businesses benefit almost immediately as there is a much
shorter gap in the purchasing lifecycle between grabbing a customer's
attention and selling them the product - they no longer need to rely on the
customer to remember their advert or product before visiting the retailer's
website at a later date. Businesses can also now see a measurable return on
investment from advertising - all incoming calls from customers can be traced
back to product codes from exact adverts and locations, allowing businesses
to monitor the effectiveness of certain campaigns. The VoicePay network
already covers over 50 countries and is fully integrated with the Visa and
MasterCard networks.

Voice Pay TV not only opens up a new revenue channel for large
broadcasters and advertisers but also benefits small businesses which use
IPTV systems such as YouTube to promote their products. At only GBP150 per
year, with no transaction charges for the first GBP10,000 worth of sales,
businesses that are looking to maximise investments in the current economic
downturn can extend their sales distribution easily. VoicePay TV also
supports any type of payment including e-commerce and mobile commerce.

Consumers can quickly create a free-to-use VoicePay account
which is used with their unique voice signature, a complex device consisting
of an individual's voice biometrics as well as their purchasing history,
trends and location patterns. Voice signatures are highly secure as they are
unique to every individual and cannot be imitated - even by recording
someone's voice - mitigating the risk of loss from fraud for the company. For
consumers the risks of phishing and ID theft are removed as they no longer
need to input their credit card details every time they want to purchase
goods. Once they have opened a VoicePay account they can buy products with a
VoicePay code anywhere, at any time, anonymously. A nominated credit or debit
card linked to their voice signature is used to make payments and consumers
simply call and sign for any purchase using their voice for authentication.
Removing the need to provide credit card and delivery details for every
purchase significantly reduces the time is takes to complete a sale,
benefitting time-sensitive transactions such as buying sought-after concert
or gig tickets as soon as they go on sale.

Nick Ogden, founder of Voice Commerce Group and Voice Pay TV
said "We were an e-commerce pioneer building Europe's first online store,
then a leader in mobile payments. Now video commerce is leading the way in
the evolution of payments which can be processed anywhere, on demand. If
you're trying to sell in these tough economic times VoicePay TV really helps
integrate the sales link between video broadcasting and your customers,
changing the dynamics of business and creating a real opportunity in video
advertising. Our Voice Signatures overcome the challenges of using other
payment tokens or mechanisms because they do not require additional devices,
passwords or pins and, after all, consumers now carry their own voices as
well as their mobile phone wherever they go."

About Voice Commerce Group

The Voice Commerce Group was founded by Nick Ogden, creator of the
WorldPay global Internet payments system, later sold to Royal Bank of
Scotland. More information can be found online at
http://www.voice-commerce.com and http://www.voice-pay.com

Source: Voice Commerce Group Ltd

Media contact: Rebecca Lansdell, Weber Shandwick for Voice Commerce Group, rlansdell@webershandwick.com, +44(0)207-067-0539

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