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Saturday, December 13, 2008

KLAX La Raza 97.9 FM to Debut Popular Morning Show 'El Chulo de la Manana' in Los Angeles

KLAX La Raza 97.9 FM to Debut Popular Morning Show 'El Chulo de la Manana' in Los Angeles

-Chicago's Top Rated Spanish-Language Morning Show Will Transmit Live on KLAX La Raza 97.9 FM

MIAMI, Dec. 11 /PRNewswire/ -- Spanish Broadcasting System, Inc. (SBS) (NASDAQ:SBSA) announced today that KLAX La Raza 97.9 FM in Los Angeles will begin airing the hit Chicago morning radio show "El Chulo de la Manana" on Monday, December 15 live from Los Angeles. The program will air Monday through Friday from 6:00 AM to 11:00 AM.

"El Chulo de la Manana" is hosted by the popular Joaquin Garza, also known as "El Chulo." Garza has created a niche in the Spanish radio industry, maintaining a loyal audience base that has followed him throughout his successful radio career. In his 22 years in radio, Garza, who was born in Mexico, has worked in top radio markets such as Los Angeles, San Jose, San Francisco, Sacramento, Phoenix, Dallas and Austin, Texas. On the "El Chulo de la Manana" show, Garza is assisted by his inseparable sidekick Raul Bernal, also known as the ever popular "Dona Mela" and Denise Garcia gives the show a hip female point of view.

"A proven show like 'El Chulo de la Manana' in Los Angeles will give La Raza listeners a very funny, interactive morning show that covers topics that are part of everyday life: Work, family, relationships, infidelity, entertainment and community issues," said Marko Radlovic, Chief Operating Officer for SBS. "Garza's show has been a great success in numerous radio markets, and we are confident that Los Angeles will love 'El Chulo de la Manana' and connect with Garza's unique style. The show combines jokes, skits, parodies, current events, interviews with listeners, live sport broadcasts, entertainment and news from professional correspondents."

"'El Chulo de la Manana' is formatted to attract both local and national audiences, and has enjoyed tremendous acceptance, especially with the Mexican audience, which constitutes the largest segment of the U.S. Hispanic population," added Radlovic.

Don't miss "El Chulo de La Manana" live from Los Angeles, California beginning this Monday, December 15, and every Monday through Friday from 6:00 AM to 11:00 AM on KLAX La Raza 97.9 FM, your favorite radio station.

Media and Press:
Isabel Bucaram-Montana
Director of Marketing and Communications
Spanish Broadcasting System
7007 NW 77th Ave
Miami, FL 33166
Direct Line: (786) 470-1656
imontana@sbscorporate.com
www.mega.tv

Source: Spanish Broadcasting System

CONTACT: Isabel Bucaram-Montana, Director of Marketing and
Communications for Spanish Broadcasting System, +1-786-470-1656,
imontana@sbscorporate.com

Web site: http://www.mega.tv/


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