First on Mars Launches Personalized Web 2.0 Guide to 12,500 Free on Demand Television Episodes

First on Mars Launches Personalized Web 2.0 Guide to 12,500 Free on Demand Television Episodes

SAN FRANCISCO, Dec. 10 /PRNewswire/ -- First on Mars announced today the launch of its personalized guide to network TV on the web. Through First on Mars, Internet surfers can easily find, organize and watch more than 12,500 online episodes (http://www.firstonmars.com/) of free, legal and on-demand network TV shows from across the web.

Similar to successful personalized Internet radio services such as Pandora and Last.fm, First on Mars is a web 2.0 application that lets users:

-- discover new TV shows with a personalized guide that adapts to their
viewing habits and preferences regarding shows, networks and TV moods;
-- navigate to network TV shows by selecting from forty-five "TV Moods"
such as dark, dramatic, exciting, futuristic, gritty, sexy, hilarious
and street;
-- graphically navigate to content by clicking on show and network logos;
-- share links to network TV shows with friends using social web
applications such as Facebook, Twitter and StumbleUpon;
-- change the look of their personal guide with six unique skins; and
-- opt-in to receive emails when new episodes of their favorite shows
become available on-line.

First on Mars links to over 12,500 episodes from 600 popular shows on 63 major network sites.

"With the explosion of network TV episodes available for free streaming on the web, Internet surfers deeply need a way to find and organize links to all of their favorite shows through a single website," said First on Mars founder and CEO Tuhin Roy. "Our mission is to combine the best in web personalization and cutting-edge user interface design to create a fun and easy way for mainstream consumers to engage with network TV on the web."

First on Mars is free to consumers. The company plans to generate revenue by displaying advertising on its web pages. The company filed a patent application covering its proprietary guide technology in September 2008. The First on Mars guide is built in cutting-edge programming languages Adobe Flex and Ruby on Rails.

For more information, please visit: http://www.firstonmars.com/

About First on Mars

First on Mars' mission is to help Internet surfers find, organize and share links to free on demand network TV shows across the web. Via a cutting-edge web 2.0 interface, First on Mars users discover new TV shows with a personalized guide that adapts to their viewing habits and preferences regarding shows, networks and TV moods. For example, First on Mars enables users to easily find and watch South Park (http://www.firstonmars.com/) and Family Guy episodes (http://www.firstonmars.com/) online as well as more than 12,500 episodes from 600 of America's favorite cable and network TV shows. First on Mars users can also share links to network TV shows with friends using social web applications such as Facebook, Twitter and StumbleUpon. First on Mars was founded in early 2008 and is based in San Francisco.

First on Mars is the trademark of First on Mars, Inc. All other trademarks are the property of their respective owners.

Source: First on Mars Media

CONTACT: Jonathan Lai of Bespoken Communications, jlai@bespokencomm.com,
for First on Mars Media

Web site: http://www.firstonmars.com/

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