Universal Music Enterprises Partners Up With Amazon.com to Offer Three UMe Albums for $25, TODAY!!!

Universal Music Enterprises Partners Up With Amazon.com to Offer Three UMe Albums for $25, TODAY!!!

Consumers Will Receive Free Shipping and Are Invited To Enter "Worst Gift" Contest

PLEASE DON'T DISAPPOINT THEM, GIVE MUSIC NOT FRUITCAKE

SANTA MONICA, Calif., Dec. 1 /PRNewswire/ -- Universal Music Enterprises (UMe) is coming to the rescue of financially-strapped or simply unimaginative gift-givers this holiday season. Forget the fruitcake, underwear, tie, socks or sweater that screams "I couldn't think of anything else." Using the tagline "Don't Disappoint Them, Give Them Music," UMe will launch a three-week media campaign beginning today, December 1 to December 19, 2008 -- incorporating Black Friday and Cyber Monday, traditionally the two biggest shopping days of the year --emphasizing the difference between "cheap" (what nobody really wants and wishes they could re-gift) and "bargain" (cool music that lasts forever and is just as inexpensive).

Albums offered in the "Don't Disappoint Them, Give Them Music" promotion on Amazon.com will be available for less than $10 each or three for $25 (which means free shipping). According to surveys, this holiday season will be the first during which Internet users will spend more money on the Web than at retail stores and nearly 80% say they are more likely to shop online with a retailer that offers free shipping.

Seriously, wouldn't a friend or relative rather receive an album by The Roots, Bon Jovi, Sting, Reba McEntire, Bob Marley, No Doubt, blink-182, Toby Keith, Elton John, or The Who than a box o' cheese-and-sausage? Music, like the best gift-giving, is personal. It shows you care when you know that the gifted loved one sings along to The Temptations, once had a crush on the Hansons, still has one on Sheryl Crow, or that he or she rocks to both Def Leppard and Buddy Holly.

For really bad gifts, UMe and Amazon.com will offer an outlet. Visitors to www.worstgiftgame.com will be able to upload photos of their worst gifts, vote on other people's worst gifts, enter to win thousands of dollars of Amazon shopping credit (a $1,000 grand prize) and, of course, buy music.

www.worstgiftgame.com

www.worstgiftgame.com

Source: Universal Music Enterprises

CONTACT: Sujata Murthy, +1-310-865-7812, sujata.murthy@umusic.com, or
Rebecca Posford, +1-310-865-9804, rebecca.posford@umusic.com, both of
Universal Music Enterprises

Web Site: http://www.ilovethatsong.com/
http://www.worstgiftgame.com/

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