Too Faced Cosmetics Announces the Launch of The Smurfette(TM) Collection an Exciting Collaboration Between Two of Pop Culture's Most Iconic Brands

Too Faced Cosmetics Announces the Launch of The Smurfette(TM) Collection an Exciting Collaboration Between Two of Pop Culture's Most Iconic Brands

IRVINE, Calif., Dec. 29 /PRNewswire/ -- Blue is the new black this season as in-the-know trendsetters flock to get their hands on the hottest, limited-edition cosmetic collection to hit the market -- Too Faced's The Smurfette Collection.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081229/NY54260 )

Inspired by Too Faced's Founder and Creative Director, Jerrod Blandino's, favorite childhood "idol" -- The Smurfette Collection turns 80s fantasy into today's beauty reality. Produced under license from Sony Pictures Consumer Products Inc. and Lafig Belgium s.a., this 5-piece Collection will bear the iconic Smurfette imagery and celebrated character artwork. Debuting at Sephora U.S. stores and on Sephora.com, this fun and flirty assortment will hit shelves in January 2009. As a limited-edition launch, savvy Smurf(TM) fans will need to act with Smurfy speed to get these stylishly chic items before they sell out!

The Smurfette Collection includes...
-- Smurfette Mood Swing Lip Gloss, $18.50: A mood activated lipgloss that
starts off Smurfy blue and then magically blossoms into countless
shades of Smurf-berry pink depending on the wearer's emotional state!
-- So Smurfy Illuminating Face Powder, $26.00: Created in the image of
Smurfette, this multi-shade palette brightens and tones with a
combination of soft, color-correcting shades that blend together for
wear on any skintone.
-- So Smurfy Eye Shadow Collection, $32.50: A chic palette that includes
four complimentary eye shadow shades -- two of which are debossed with
the classic Smurf daisy and Smurfette's silhouette.
-- Smurfy Eyed Liquid Liner, $17.50: Two long-lasting, fast-drying liquid
eyeliners, in Smurf-inspired blue and white shades formulated with
sparkling, micro-glitter for added impact and edge!

Jerrod explains his inspiration for the Collection: "I am constantly drawing from my childhood experiences and many artistic genres. As a child of the 80s, Smurfette was the 'It Girl' of my generation. It all coalesced one morning when I was jolted awake out of a deep slumber by a nagging thought that had been swimming around my head for awhile -- 'What Happened To Smurfette?' I had visions of her luxuriating up in the Hollywood Hills, jaded by the intensity of the limelight, but poised and ready to make her return! She was the only girl in a village of adoring men who seemed their whole reason for living was to bask in her blue-tinted spotlight. She was the epitome of the Too Faced girl and would inspire a whole new crop of fashionistas to up their feminine ante and capture the world's adoration. I drifted back to sleep with visions of what shades, textures and formulas I would use to create a Collection worthy of such a beauty icon," explains Jerrod.

The Collection is positioned to attract both the Smurfette and Too Faced loyal fan bases as well as new shoppers looking for innovative, larger-than-life, high quality cosmetics. The authentic line is designed to appeal to the young at heart, hipsters looking for a dose of trendy nostalgia and any glamour girl that lives to play with makeup.

Veronique Culliford, Chairman of the Board of Lafig Belgium s.a., comments: "Too Faced has proven to create high quality, trend setting products which makes them the perfect partner to assist us in revitalizing the Smurfs brand in the U.S. Girls of all ages are sure to be captivated by The Smurfette Collection."

The Smurfs were born on October 23, 1958, in the pages of the Belgian magazine Spirou. Since then, the Smurfs have moved into legend. The stars of comic books, and the long-running Hanna Barbera television series, the Smurfs also inspired record albums, video games, toys, and a steadily increasing collection of figurines. The Smurfs, known by many names in countless languages, are beloved all over the world. In celebration of The Smurfs' 50th anniversary, Sony Pictures Entertainment previously announced that a live-action/animated hybrid Smurfs motion picture is in development, to be produced by Columbia Pictures and Sony Pictures Animation with producer Jordan Kerner (Charlotte's Web) and writers David Stem and David Weiss (Shrek 2 and Shrek 3).

Juli Boylan, Senior Vice President, Worldwide Consumer Products for Sony Pictures Consumer Products, added, "Smurfette is the quintessential glamour girl and a perfect fit with a brand as bold, bright and glamorous as Too Faced."

About Too Faced

Since its inception in 1998, Too Faced Cosmetics has earned a reputation for being trendy, irreverent, innovative, and fun -- much like Jerrod himself. From unique products and packaging, to shade names with a wicked sense of humor and undeniably glamorous formulas, Too Faced truly lives up to the brand's philosophy: "Why be pretty when you can be gorgeous?" Too Faced is a name that has become synonymous with style and continues to set the trends that dominate the fashion magazines. As a makeup staple on the set of some of today's hottest movies and T.V. shows, Too Faced products have been used on the sets of Desperate Housewives, Brothers and Sisters, The View, So You Think You Can Dance, Heroes, Dancing With The Stars, Regis and Kelly, Entourage, The Bachelorette, Dirt American Idol, Scrubs, Samantha Who?, E!'s Chelsea Lately and The Daily Ten, Miss Guided, The Simple Life, and on many of MTV's top reality shows including The Hills, Real World and more!

From Marcia Marcia Marcia, George and Weezie, to Steel Magnolias, screen-inspired shade names have fast become another Too Faced signature. With a growing roster of trendsetting shadow shades, high-tech lip plumpers (Lip Injection), why-didn't-I-think-of-that innovations (Liquif-Eye, which transforms eye shadow into liquid liner), and a collection of cute-as-punch palettes, which have amassed a major following of their own (The Quickie Chronicles), Too Faced has gained a reputation as one of the chicest -- and quirkiest -- cosmetic brands around.

About Sony Pictures Consumer Products Inc.

Sony Pictures Consumer Products Inc. (SPCP), a division of Columbia TriStar Consumer Marketing (CTCM), is based in Los Angeles and handles the merchandising and branding efforts for some of the most recognized properties in film and television.

Columbia TriStar Consumer Marketing is a division of Sony Pictures Entertainment (SPE). SPE is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com/.

About Lafig

Lafig Belgium s.a. is the owner of the rights to produce audio-visual works based on the Smurf universe. Lafig Belgium s.a. and IMPS s.a. are worldwide licensors of the Smurf merchandising rights. The companies are controlled by the heirs of Pierre Culliford, better known under his pseudonym Peyo, the author/creator of the Smurfs.

For 50 years, the Culliford family has licensed the Smurf characters worldwide, including more than 3,000 pages of comics, the highly-rated Smurfs television series, presented with Warner Bros and produced by Hanna Barbera, distributing that series for foreign-language television and international home video, music publishing rights, rights on lyrics, audio plays, storybooks, and several hundred licenses for the use of Smurfs on products or in promotions.

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 100 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com/.

About Sony Pictures Animation

Sony Pictures Animation exemplifies the next generation of CGI storytelling to produce a variety of animated entertainment for audiences around the world. Sony Pictures Animation is developing a full slate of films with Cloudy With A Chance of Meatballs now in production. Its second film, Surf's Up, was nominated for an Academy Award(R) for Best Animated Feature and won two Annie Awards. Its first film, Open Season, was a box office success and the #2 DVD title of the year for Sony Pictures Home Entertainment in 2007. Sony Pictures Animation is an operating unit of Sony Pictures Digital Productions.

Photo: http://www.newscom.com/cgi-bin/prnh/20081229/NY54260
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Too Faced Cosmetics

CONTACT: Sara Skirboll, sara@blueskypr.com, or Olivia Porcello,
Olivia@blueskypr.com, both of blue sky communications for Too Faced Cosmetics,
+1-212-995-1777

Web Site: http://www.sonypictures.com/

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