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International Entertainment News

Saturday, December 27, 2008

Released: Hot & Not Trend List 2009 From Klaus Van Den Berg

Released: Hot & Not Trend List 2009 From Klaus Van Den Berg

AMSTERDAM, December 27/PRNewswire/ --

- "In 2009 Humour Will be the Best Rumour Around the Trend"

The annual Hot & Not List of market researcher Klaus van den Berg is
released. Since the early 1990s he has been studying consumers, costumers,
trendsetters and stakeholders for companies, governments, NGOs and charities.
To answer media requests about the new trends for the coming year, he
publishes his independent trend list. The lists are based on analysis of
cutting-edge international lifestyle media. His 'hots' and 'nots' are
published worldwide. International broadcasters interviewed him about it.

Van den Berg: "In good times and in bad, new trends are always a hot
conversation piece. Next year the coolest charts will be the financial
listings and economic overviews. Because people will act more aware, critical
and cautious in all aspects of their consumer lives, trends will be cooled
down accordingly. Next year's trends will be less in your face and more
'tongue-in-cheek', if not to say 'tongue-in-chic', than last year's. Forget
glamour. In 2009 humour will be the best rumour around the trend."

Website: http://www.klausvandenberg.com

Copyright of this press release: Klaus van den Berg 2008, The Netherlands



HOT 2009 NOT 2009

Kate Ryan Eurovision Song Contest

Touch Scroll

Big bags Back packs

Sharp silhouettes Mix & Match

Back-to-the-Basic Life Accessory Life

Nigella Lawson Desperate housewives

Bargain hunters Personal shoppers

Toning down Showing off

Salads Appetizers & desserts

Jokes Critique

Grey hair Coupe soleil

Mono-tasking Multi-tasking

Grace Jones Studio 54 revivals

Comedy Reality

Greenland Iceland

Penguins Teletubbies

Sessilee Lopez Wannabe model competitions

Monopoly Roulette

Beach wear Street wear

Positive news Negative news

90s house music samples 80s electro music samples

Meditation Mediation

Vitamins Carbohydrates

Coupe Stephanie de Monaco Hair extensions

Humour Glamour

Source: Klaus van den Berg B.V.

Not for publication, information and contact details for journalists: Klaus van den Berg, Landline: +31-20-4954078, Fax: +31-20-4954079, Mobile: +31-6-29449978, Email: klaus@klausvandenberg.com


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