Nickelodeon Launches UPickDaily.com -- A Pop Culture Dashboard for Kids

Nickelodeon Launches UPickDaily.com -- A Pop Culture Dashboard for Kids

NEW SITE LETS KIDS POST, POLL, VOTE AND SHARE ABOUT LATEST MOVIE, CELEBRITY OR MUSIC TRENDS, CURRENT EVENTS AND MORE

NEW YORK, Dec. 22 /PRNewswire/ -- Nickelodeon is launching a brand-new pop culture online dashboard for kids with UPickDaily.com (http://www.upickdaily.com/) -- an online home base for kids to share, vote, poll and post about what they are buzzing about at school or on the playground. UPickDaily.com allows kids to be their own content providers, programming directors, distributors and news aggregators around topics such as television, movies, music, gaming, celebrities, sports, the web, and more.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081222/NY54212 )

"For nearly 30 years, Nickelodeon has been giving kids a voice and empowering them with events like the Kids' Choice Awards and Kids Pick the President," said Steve Youngwood, Executive Vice President, Digital, Nickelodeon Kids and Family Group. "UPickDaily gives kids an online hub where they drive the content and can tell the world about their pop culture trends, events, or anything that is top-of-mind -- whether it comes from the world of Nickelodeon or beyond."

UPickDaily will evolve daily to reflect the rapidly changing interests of kids. On the site, kids can submit or take quizzes and polls, or post, read and comment on what they like -- or dislike -- the most. Kid-friendly videos and photos will be pulled from the web and matched to posts by topic. Kids can tag, share, blog, vote or "pick" a particular piece of content, and UPickDaily will surface the hottest picks on a continuous basis--either in the "featured" section or in "U Top 5". All content on UPickDaily is moderated on a 24/7 basis to make it a fun, safe environment for kids.

Sample kid-created content on the site includes:
-- Post: Chris Brown Rocks!
(http://www.nick.com/upickdaily/music/chris-brown-rocks.jhtml)
-- Poll: What's better -basketball, gymnastics or cheerleading?
(http://www.nick.com/upickdaily/sports/upd_20197173.jhtml#comments)
-- Poll: Which superhero movie do you like better?
(http://www.nick.com/upickdaily/movies/upd-20175701.jhtml)
-- Quiz: Hairspray Trivia Quiz
(http://www.nick.com/upickdaily/movies/hairspray-quiz.jhtml)
-- Quiz: Ultimate Vanessa Hudgens Quiz
(http://www.nick.com/upickdaily/celebs/vanessahudgens-quiz.jhtml)

UPickDaily.com is part of Nickelodeon Kids and Family's portfolio of digital sites, which serve kids, tweens, teens, and parents, and focus on the activities that its audiences participate in most online -- gaming, socialization, community, and video. Nickelodeon Kids and Family Group's portfolio of digital sites closes 2008 in first place among all kid and family web destinations, based on its monthly average of 131 million visits and total of 2.4 billion minutes in time spent (source: comScore U.S. Media Metrix).

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA)(NYSE:VIA.B).

Photo: Newscom: http://www.newscom.com/cgi-bin/prnh/20081222/NY54212
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN5
PRN Photo Desk, photodesk@prnewswire.com
Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, joanna.roses@nick.com, or Tori
Fernandes, +1-212-846-4942, tori.fernandes@mtvstaff.com, both of Nickelodeon

Web Site: http://www.upickdaily.com/

Company News On-Call: http://www.prnewswire.com/comp/583050.html

Note to Editors: Art is available upon request

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