LATV Launches in Sacramento, Adding Fourth Tribune Station to Its Affiliate Roster

LATV Launches in Sacramento, Adding Fourth Tribune Station to Its Affiliate Roster

Network Closes 2008 Poised for Digital Conversion with 35 Multicast Affiliates

LOS ANGELES, Dec. 9 /PRNewswire/ -- LATV, the nation's first bicultural and bilingual entertainment/music network distributed via digital multicast, announced today that it had signed on its fourth Tribune affiliate, KTXL-FOX40, covering Sacramento/Stockton/Modesto, California. The station is in the 11th-largest Hispanic market and is ranked as the 20th largest Designated Market Area (DMA). KTXL-FOX40 began broadcasting LATV on Friday, December 5 on digital channel 40.2. This is LATV's 35th digital multicast affiliation across the U.S.

"Sacramento is a pivotal affiliate for us as we round out our presence in California. Now with the addition of the 11th-largest Hispanic market in our fold, we cover the state," said Howard Bolter, president and COO, LATV. "In just over a year-and-a-half, LATV has extended its national footprint with the top broadcast stations in nearly every key DMA. With only two months to go before the FCC-mandated digital conversion, we are well-positioned for the future."

In April 2008, LATV struck a distribution partnership with three Tribune stations: New York (WPIX), Chicago (WGN) and Dallas (KDAF). New York is the number-one DMA and the number-two Hispanic market. Chicago is the number-three DMA and the number-five Hispanic market. Dallas is the number-six DMA as well as the number-six Hispanic market. Now with KTXL-FOX40 as its newest affiliate, LATV will reach a total of over 40 million households in the United States and Puerto Rico. Added Mr. Bolter, "We are looking forward to working with KTXL-FOX40 in reaching the state capital's bicultural audience in the most populous state in the nation."

"FOX40 is looking forward to expanding our on-air brand with LATV to a new generation of bilingual viewers and serving Northern California's large and growing bicultural audience," said Bob Ramsey, VP/GM, KTXL-FOX40, Sacramento.

LATV currently has 35 affiliation agreements across the country in 20 of the top 25 Hispanic television markets. LATV is also carried on basic cable through its affiliates and in Los Angeles via cable, broadcast and DBS. With the KTXL-FOX40 affiliation, LATV is now in 10 of the leading 11 Hispanic television markets and eight of the top 10 DMAs.

About LATV:

Headquartered in Los Angeles, LATV is the nation's first bilingual/bicultural entertainment and music network distributed via digital multicast. A pioneer in bicultural youth broadcasting, LATV has been in the Los Angeles market since 2001 and launched nationally on April 23, 2007. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. Targeting the 18- to 34-year-old Latino, LATV's programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment. The network is ad-supported and offers an array of programming that is original and exclusive. The company also owns LatiNation, LLC which nationally syndicates the programs American Latino TV and LatiNation. For more information, visit LATV online at www.latv.com.

For more information about LATV, please contact:

Maite Saralegui
msaralegui@latv.com
323.650.2236

Source: LATV

CONTACT: Maite Saralegui of LATV, +1-323-650-2236, msaralegui@latv.com

Web Site: http://www.latv.com/

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