Interscope Geffen A&M and Planet Cazmo Announce 'Virtual Holiday Concerts'

Interscope Geffen A&M and Planet Cazmo Announce 'Virtual Holiday Concerts'

Virtual World for 'tweens and teens working with Soulja Boy Tell Em and Clique Girlz

LOS ANGELES, Dec. 10 /PRNewswire/ -- Today Interscope Geffen A&M Records and Planet Cazmo, http://www.planetcazmo.com/, a virtual world for 'tweens and teens, announced a December Virtual Concert Series featuring artists from the label. This first of its kind Virtual Holiday Concert Series will reach Planet Cazmo's rapidly-growing global audience.

The Planet Cazmo Virtual Holiday Concert schedule is as follows:
Saturday, December 13: The Clique Girlz
Saturday, December 20: Soulja Boy Tell Em

All concerts will begin at 2 PM EST, and will be re-played each hour on the hour until 9PM EST that evening. The concerts will take place inside Planet Cazmo's new virtual concert arena, the "Cazmorena". The celebrity musicians will appear as animated characters with high-quality music from their recent releases.

Aaron Foreman, Head of Digital Marketing for Interscope Geffen A&M Records said, "the Planet Cazmo concerts are a great way to extend the reach of our acts into some of the most innovative new media platforms -- a format which allows fans to interact with music in new ways."

"We designed Planet Cazmo to serve the audience that is graduating out of Club Penguin and the other virtual worlds for children. This concert series, with top artists who appeal to a more mature audience, is part of our strategy to appeal to kids aged 10 - 16," said Mike Levine, Founder and CEO of Planet Cazmo. On Halloween night, Planet Cazmo hosted their first virtual concert. According to Levine, "the concert was a tremendous success, hosting more users than we've ever had on Cazmo at one time."

About Planet Cazmo

Planet Cazmo is a persistent browser-based virtual world that integrates real-world music, YouTube videos, games and entertainment into one easily accessible rendered 3D environment. It connects 'tweens and teens from around the world and has seen rapid adoption and tremendous enthusiasm from young consumers from more than 150 countries. Its high level of customization gives players the opportunity to create, personalize, and accessorize their virtual characters vehicles, and homes, play mini games, and go on quests and interact in rich storylines.

Source: Interscope Records

CONTACT: Yvette Gayle of Interscope Records, +1-310-865-6278,
Yvette.gayle@umusic.com; or Bill Linn of Sandbox Strategies, +1-541-935-1279,
bill@sandboxstrat.com, for Interscope Records

Web site: http://www.planetcazmo.com/

-------
Profile: intent