Jewelry Television(R) Educates Consumers

Jewelry Television(R) Educates Consumers

JTV.com Announces New & Improved Learning Library

KNOXVILLE, Tenn., Dec. 10 /PRNewswire/ -- JTV.com, the fourth-largest online destination for jewelry and gemstones according to Internet Retailer, announced a robust new Learning Library designed to educate and entertain consumers.

JTV.com Editor, Tammy Jones, read and tallied nearly 4,000 comments from customers using the information to create an improved Learning Library experience. "This is just the beginning," said Jones. "We've already begun creating additional pages, new features, an expanded video library, interactive maps, jewelry-making projects, and a special section just for kids," she said.

"Our customers have a real thirst for knowledge regarding gemstones and jewelry," said Randy Sadler, Vice President of Marketing, Jewelry Television. "We sell more loose gemstones than any other retailer in the world, so we've helped to create a very sophisticated consumer in this category. The Learning Library will assist them in identifying and learning about the gemstones they love to collect," said Sadler.

The Learning Library offers:
-- videos and slideshows of buying trips, gemstones, mineral specimens,
JTV's first-hand exploration of gemstone mines, jewelry, and industry
news
-- Gemstones 101---in-depth guides to gem history, discoveries, lore,
color, value, composition, hardness, and more
-- gemstone identification guide that walks consumers through the process
of identifying a gemstone
-- Gemcyclopedia(TM) ---an illustrated gem and jewelry glossary with
hundreds of terms, photos, and videos
-- Daily Discovery feature offering a new gemstone fact every day
-- regularly updated multimedia articles about gemstones, jewelry, and
collecting
-- guide to proper care and cleaning of jewelry and gemstones
-- gemstone enhancement information, news, and research

"One of JTV's brand cornerstones is to empower consumers through education," noted James Thome, SVP of E-Commerce for JTV.com. "Then they can make informed decisions wherever they choose to shop. Through this process of openness and education, we are creating highly loyal jewelry and gemstone consumers," said Thome.

About JTV.com

JTV.com is the online division of the national shopping network, Jewelry Television(R) (JTV). JTV focuses exclusively on the sale of fine jewelry and loose gemstones airing live programming 24 hours a day, seven days a week. The network is the 11th largest jewelry retailer in the United States and is distributed to 68 million households.

JTV.com offers more than 40,000 products for sale and has served over 1.7 million customers to date. The site recently landed on Internet Retailer's "Hot 100 Best Retail Web Site" list.

Headquartered in Knoxville, Tennessee, Jewelry Television(R) recently celebrated its 15th anniversary.

http://learning.jewelrytelevision.com/

Source: JTV.com

CONTACT: Kelly Fletcher, +1-865-806-0996, Kelly@kellyfletcherpr.com, for
JTV.com

Web Site: http://learning.jewelrytelevision.com/

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