IndoorDirect Launches 'theBITE Network'

IndoorDirect Launches 'theBITE Network'

EXCLUSIVE ENTERTAINMENT PROGRAMMING FOR QUICK-SERVICE RESTAURANTS

Tasty Content Entertains Consumers, Attracts Advertisers

DALLAS, Dec. 3 /PRNewswire/ -- The IndoorDirect digital media company, operating exclusively in high-volume quick-service and fast casual restaurant brands across the nation, has announced the launch of theBITE Network. The program content, a combination of entertainment and advertising, is specially tailored to reach the 202 million Americans who visit these quick-serve and casual restaurants each month. theBITE features a new 60-minute lifestyle program with four dynamic hosts that report on news, entertainment, music and sports.

theBITE, created and produced by IndoorDirect, currently airs on IndoorDirect screens in 250 locations nationwide and will be in more than 1,000 locations by the end of the first quarter of 2009, with a presence in the top 25 DMAs in the country.

"We believe theBITE dramatically raises the quality of out-of-home programming," said Fred Margolin, CEO of IndoorDirect. "As a powerful new digital media network focusing on quick-service restaurants, theBITE reaches its audience with 'primary receptivity' at a time when they aren't distracted and are out of the house and ready to spend, making it an effective and measurable outlet for advertisers."

IndoorDirect creates and produces each weekly program to air on its LCD screens in restaurant dining rooms, providing advertisers with national reach in a receptive environment. Four talented actors, selected exclusively for theBITE, host the 60-minute program and report on tailored and customized content for a range of interests, from the ongoing adventures of animated "Eloise" to music videos to NASCAR updates and college football features. Additional content includes movie previews, TV sneak peeks, classic TV, entertainment news, interactive games and extreme sports. theBITE also features scrolling text with breaking news, sports updates and localized time and weather. Catch the latest from theBITE at http://www.thebitenetwork.com/STREAM.

theBITE's four hosts -- Joe Gumm, Rance Adams, Hilary Kennedy and Dawn Neufeld -- were selected based on their acting skills and local and national broadcast experience. Find out more about the hosts at http://www.thebitenetwork.com/.

BITE Into Prime Audience

In the retail category, quick-service restaurants attract the most people second only to grocery stores. theBITE airs in restaurant dining rooms featuring IndoorDirect's 42-inch LCD screens, a setting conducive to attracting the attention of diners -- on average, dine-in customers spend 25-45 minutes sitting per meal -- during a time when they are ready and open to taking action on messages presented to them.

"For advertisers, theBITE Network provides a prime audience and solid measurement," said Margolin. "Our IndoorDirect restaurant partnerships allow us to tell advertisers with certainty how many people have been in the dining rooms and when their messages were aired," said Margolin.

According to an Arbitron study of IndoorDirect, nearly two-thirds of the group (which spanned all consumer demographics) recalled at least one ad that was featured on the network. Other key research showed:

-- 85 percent of diners noticed the IndoorDirect screens
-- Nine out of 10 customers who noticed the screens in the dining area
spent at least "some" time watching
-- 65 percent of those who noticed the IndoorDirect screens could
successfully recall at least one of the advertisers

theBITE is currently featured in select locations of 14 of the top national restaurant chains. With the debut of theBITE Network, the company expects increased viewership and a larger expansion of the digital media network.

About IndoorDirect

IndoorDirect is a powerful new digital media company providing entertainment content to high-volume quick-service restaurant chains across the nation. IndoorDirect operates theBITE Network -- a combination of entertainment content and advertising, specially tailored to reach the millions of Americans who visit quick-serve and casual restaurants each month. theBITE Network features a weekly 60-minute lifestyle program with four dynamic hosts reporting on news, entertainment, music and sports. IndoorDirect LCD screens are located in restaurant dining rooms, as well as a promotional board at the point-of-purchase to highlight featured menu items. The company is privately held and has its headquarters in Dallas. More information is available at http://www.indoordirect.com/.

Source: IndoorDirect

CONTACT: Brandon Smulyan, +1-469-375-0258, Bsmulyan@webershandwick.com,
for IndoorDirect

Web site: http://www.indoordirect.com/

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