Girls Gone Wild Extends its Media Empire With Launch of Girls Gone Wild Magazine - Australian Edition and Worldwide Mobile Content

Girls Gone Wild Extends its Media Empire With Launch of Girls Gone Wild Magazine - Australian Edition and Worldwide Mobile Content

Mantra Films, Inc., Responsible For the Wildly Popular Girls Gone Wild Brand, Partners With Zeal Entertainment To Bring GGW Down Under and Around The World

LOS ANGELES, Dec. 5 /PRNewswire/ -- Girls Gone Wild CEO Joe Francis today announced the launch of an Australian edition of the popular Girls Gone Wild Magazine, scheduled to hit newsstands down under on November 7. The new publication contains exclusively Australian content and will feature non-nude pictorials of Australia's hottest girls as well as articles from the world of entertainment, celebrity interviews, travel guides, sex advice, and offbeat tips from Australia's hottest writers.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081205/LAF515)

"Australia is a spectacular country full of beautiful women," says Francis. "They embrace fun and freedom just as much as we do in America. Girls Gone Wild is becoming a global phenomenon, and we've been made to feel very welcome in Australia." Girls Gone Wild Australia magazine carries a cover price of $9.95. with each issue including a full-length Girls Gone Wild DVD.

Partnering with Girls Gone Wild to publish the Australian edition of the magazine is Zeal Entertainment, a global publisher and producer of mobile content services. Zeal Entertainment director Ryan Bowman says, "We are very excited to be working with Girls Gone Wild. Joe Francis has done amazing things with the brand, and we look forward to making it a big deal here in Australia."

Zeal Entertainment has also signed the worldwide distribution rights to Girls Gone Wild on mobile phones in all markets outside the USA. Zeal expects to bring original GGW content into new mobile markets throughout Europe, Asia and South America. "It's not just video content," Bowman says. "We will also be offering a mobile social media application, a user-generated content application and a new GGW Mobile game. With the increase in mobile video users and the huge success of the Girls Gone Wild brand, we're poised to make a real splash on the global mobile stage."

"Zeal's success with and solid understanding of mobile content services makes them an ideal choice to distribute Girls Gone Wild outside of the U.S.," says Joe Francis. "Our research shows that the world has been waiting for Girls Gone Wild, and now the wait is over."

Corporate Overview

Mantra Films, Inc. develops and distributes lifestyle entertainment to audiences worldwide through home video, television, live events, wireless, Internet, SVOD, and Pay-Per-View distribution channels. Mantra is best known for the Girls Gone Wild (GGW) lifestyle brand, the world's best selling lifestyle videos, with hundreds of titles and millions of consumers, capturing adventurous young women against settings such as Mardi Gras, Spring Break and tropical islands.

Joe Francis

Mantra Films, Inc. CEO Joe Francis, a graduate from USC's Marshall School of Business, launched the "Girls Gone Wild" videos series in 1997. The lifestyle videos have sold in the millions and the Girls Gone Wild brand has become a pop cultural phenomenon. In 2008, Francis became a magazine publisher with the launch of Girls Gone Wild Magazine. Mantra Films, Inc. had developed into a $100 million per year company, and Francis is still its sole owner.

Zeal Entertainment

Zeal Entertainment Pty Ltd is a global producer and publisher of mobile content services. Through exclusive licenses with many major brands Zeal provides an extensive portfolio of mobile content services. Zeal is an expert in providing end-to-end mobile content services including mobile games, WAP sites and mobile TV services.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20081205/LAF515
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN12
PRN Photo Desk, photodesk@prnewswire.com
Source: Mantra Films, Inc.

CONTACT: Lisa DuFort of Mantra Films, Inc., +1-310-566-1803,
Lisa@Mantraent.com

Web site: http://www.mantraent.com/

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