BART Supports WADL TV38 Management in Dispute with Blair Petry Media

BART Supports WADL TV38 Management in Dispute with Blair Petry Media

BART (Blacks in Advertising Radio and Television) has been made aware that the well known Blair Petry Media rep firm may have practices that are not industry standards when it comes to urban programming

DETROIT, Dec. 30 /PRNewswire/ -- BART members, which include minorities from all facets of broadcast media, were made aware of a pending lawsuit that involves one of the largest rep firms in New York and the only TV station in the US that markets itself as an "Urban TV Station".

For years, radio and television stations which target African Americans and minorities have endured unspoken discrimination as it relates to national media buys. In the 90's media sales associates were made aware of the NUD (Non Urban Dictate) policy. This policy was implemented by many companies placing large media buys throughout the year that did not want to spend money in urban focused broadcasting. Blair Petry Media and its former CEO Earl Jones, have placed a different spin on servicing minority broadcasters by requesting that WADL TV38 provide them with 1.5 million dollars upfront to ensure the station get a fair share of national dollars placed.

"It is incredible that we have a topflight staff, beautiful state-of-the- art facility, top-shelf management, African American President, African American Marketing Director, cutting-edge branding and we have been duped out of 1.5 million dollars," states Denise Dody Johnson, Marketing Director of WADL TV38.

"Blair Petry should settle this with a expeditious refund," states Jo Ann Thompson, Media Director for BART.

"The suggestion from the broadcast community, and several grass roots organizations, is to monitor this situation closely. The station is entitled to be reimbursed for non performance in an expeditious manner. It is suggested that other broadcasters take an in-depth look at not only how they are serviced by the agency, but their return on investment."

For background information:
http://www.macombdaily.com/articles/2008/12/10/news/srv0000004246589.txt

Blacks in Advertising Radio and Television International
30045 Summit Drive
Suite #105
Farmington Hills MI 48334

Media Director Jo Ann Thompson
BART contact email: bartinternationalmedia@gmail.com

Source: Blacks in Advertising Radio and Television International

CONTACT: Jo Ann Thompson, Media Director for BART,
bartinternationalmedia@gmail.com

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