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Monday, December 08, 2008

Animal Planet Names Eileen McCaughern of Connecticut HERO OF THE YEAR 2008

Animal Planet Names Eileen McCaughern of Connecticut HERO OF THE YEAR 2008

/CAUTION -- ADVANCE FOR RELEASE AT 06:00 AM EST, FRIDAY, DECEMBER 12/

-- Ohio Resident Jacci Moss Named CAT HERO OF THE YEAR --

SILVER SPRING, Md., Dec. 8 /PRNewswire/ -- Animal Planet and the makers of Fresh Step(R) litter announce Eileen McCaughern, of Bethany, Conn., as HERO OF THE YEAR in the third annual campaign recognizing people who have demonstrated extraordinary service for the welfare of animals. Additionally, Jacci Moss from Defiance, Ohio has been named the CAT HERO OF THE YEAR. Both winners will be announced on December 11 during Animal Planet's "Heroes Week."

"Animal Planet is proud to partner with Fresh Step litter to recognize the lives and work of Eileen McCaughern and Jacci Moss," says Marjorie Kaplan, president and general manager, Animal Planet Media. "They are both true animal heroes who have vastly improved the lives of countless dogs and cats through their selfless and compassionate devotion."

Founder of Retired Greyhounds as Pets (REGAP) of Connecticut, Inc. and the country's first matching funds greyhound retirement home, Eileen, HERO OF THE YEAR, has dedicated the past 35 years to rescuing more than 5,000 of these beloved long-legged canines. REGAP is a non-profit organization devoted to educating the public about the joys of having greyhounds as companion animals and finding responsible, caring homes for as many retired racing greyhounds as possible. Eileen's dedication to greyhounds is obvious as she works a full-time job and two part-time jobs in order to defray the costs associated with rescuing greyhounds. Also, she recently opened a kennel with funding secured from state grants, local businesses, generous individuals and the American Greyhound Council.

"Greyhounds are so special and so deserving of enjoying their retirement as pets in wonderful homes after their racing careers have ended," says Eileen. "This honor will bring even more visibility to retired greyhounds, helping them find adoptive homes. Being Animal Planet's 2008 Hero of the Year is truly an incredible honor, and I am so proud it has been bestowed on me and the greyhounds."

As director of both Friends of Felines rescue center and Earth Angels low-cost spay/neuter clinic, CAT HERO OF THE YEAR Jacci works 18 hours a day caring for rescued cats and overseeing clinic operations. Her goals for the two organizations -- which are both located on her property -- are to place cats in permanent, loving, indoor homes and to reduce homelessness, abuse and euthanasia due to animal overpopulation. Under Jacci's leadership, Friends of Felines (a non-profit, cage-free, no-kill facility) has found homes for more than 2,000 cats, and Earth Angels has spayed or neutered more than 7,500 cats and dogs. In addition to running these two organizations, she also fosters abused, ill or injured dogs and is actively involved in educating the public about pet overpopulation, animal adoption and proper pet care.

"I'm fortunate to be doing something for which I have a deep passion," says Jacci. "My volunteers and I give our whole hearts to these animals because we believe in what we're doing. I feel privileged to have been chosen for this award, which will be devoted entirely to promoting spays and neuters."

As HERO OF THE YEAR, Eileen will receive a $10,000 donation to her charity, REGAP of Connecticut, and a trip for two to her choice destination that supports an animal welfare cause. The makers of Fresh Step(R) litter will reward Jacci, CAT HERO OF THE YEAR, with a $5,000 donation to her organization Earth Angels spay/neuter clinic.

This year's HERO OF THE YEAR and CAT HERO OF THE YEAR are being announced in conjunction with Animal Planet's HEROES WEEK, which begins Monday, December 8, with heroes programming airing each night from 10 to 11 PM (ET/PT). Eileen will be announced as HERO OF THE YEAR on-air on Thursday, December 11, and the announcement of Jacci as CAT HERO OF THE YEAR will go live on AnimalPlanet.com the night of December 11.

Nominations for HERO OF THE YEAR and CAT HERO OF THE YEAR were accepted online at www.AnimalPlanet.com from March 31 through July 19, 2008, and Animal Planet received over 8,200 unique applications. Finalists were announced in August, then the public was invited to vote online for their favorite finalists during People's Choice Voting, which took place between September 29 and October 13, 2008.

About Animal Planet Media

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 95 million homes in the US; online assets www.AnimalPlanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; www.Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Fresh Step(R) litter

Fresh Step(R) litter is a part of The Clorox Pet Products Company, a subsidiary of The Clorox Company, headquartered in Oakland, Calif. Clorox is a leading manufacturer and marketer of consumer products with fiscal year 2008 revenues of $5.3 billion. With 8,300 employees worldwide, the company manufactures products in two dozen countries and markets them in more than 100 countries. For more information about Clorox, visit www.TheCloroxCompany.com. For more information about Fresh Step(R) litter, visit www.FreshStep.com.


Source: Animal Planet Media

CONTACT: Erin Pryor for Animal Planet Media, +1-240-662-6781,
Erin_Pryor-CW@discovery.com

Web Site: http://animalplanet.com/
http://www.freshstep.com/
http://www.thecloroxcompany.com/


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