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Sunday, November 23, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of November 23, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of November 23, 2008

LOS ANGELES, Nov. 23 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT), today announced the weekend theatrical box office estimates for the weekend period of November 21 through November 23, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30 AM Pacific on Sunday, November 23, 2008 by Rentrak Theatrical include:

Rank Title Weekend Gross Locations
1 Twilight $70,553,000 3419
2 Quantum Of Solace $27,400,000 3458
3 Bolt $27,000,000 3651
4 Madagascar: Escape 2 Africa $16,000,000 4007
5 Role Models $7,228,785 2733
6 Changeling $2,643,280 1739
7 High School Musical 3: Senior
Year $2,006,000 2361
8 Zack and Miri Make a Porno $1,700,000 1222
9 The Boy In The Striped Pajamas $1,673,000 406
10 The Secret Life Of Bees $1,275,000 1095
11 Slumdog Millionaire $991,529 32
12 Soul Men $930,000 814

Weekend of 11/21/2008 to 11/23/2008

(C) 2008 by Rentrak Corporation


About Box Office Essentials


Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com


Source: Rentrak Corporation

Contact: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com, or
Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/


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