Music Mogul, LLC Launches the World's First Virtual Music World With a Real World Star Search Experience

Music Mogul, LLC Launches the World's First Virtual Music World With a Real World Star Search Experience

The 80's had MTV(TM), the 00's had MySpace(TM), and now MusicMogul.com is The NEXT Evolution of the Music Industry

LOS ANGELES, Nov. 17 /PRNewswire/ -- Music Mogul, LLC (http://www.musicmogul.com/) is the world's first online music world with real rewards and a unique search for the hottest new superstars. This online destination is set to make a mark on the music industry and social networks with the ground-breaking design and interactive experience for the consumer, performers, and celebrity artists, alike. For the first time, social networkers can experience the music lifestyle through a virtual living world. Set to alter the face of music engagement through a rich interactive world, Music Mogul, LLC represents an entirely browser-based online destination where celebrity artists can unite with their fans and aspiring artists have a chance for discovery to become the next superstars!

It took the collaborative effort and vision of four industry power players from music and video games who have joined forces to pioneer this innovative new endeavor. The team behind the virtual world are a step ahead with their entry into the ever growing virtual online space. Music Mogul, LLC was founded by Nicholas Longano, CEO of Music Mogul, LLC (8 year video game veteran and former Co-Founder of Brash, President of Massive Inc which sold to Microsoft in 2006, and General Manager/EVP of Vivendi Games); Rodney Jerkins, Chief Creative Officer & Music Supervisor of Music Mogul, LLC (Rodney is a Grammy(TM)-winning producer, who has produced many of the hottest artists in music, such as Michael Jackson, Whitney Houston, Madonna, Brandy, Beyonce, Janet Jackson, Pussycat Dolls, Britney Spears, Destiny's Child, Cher, Toni Braxton, Jennifer Lopez, Mary J. Blige); Ray Brown, Chief Talent Operations of Music Mogul, LLC (Ribeiro & Brown Management, Nu Life Entertainment, Southern Boy Entertainment and has worked with Will Smith, Nick Cannon, Quincy Jones, and TLC to name a few); and Jonathan Eubanks, Chief Operating Officer of Music Mogul, LLC (15 years in video game production, with such companies as Activision, Brash, Vivendi Games and Warner Interactive).

Of his latest project, Jerkins says, "I've been looking for the next big thing to come out of music ... and I found it through games. Music Mogul is an extraordinary new music experience, created for anyone who's ever wanted a chance to be discovered, or anyone who just loves music or games. It offers something for everyone, including artists who are looking for new ways to reach and connect with fans in a way that is both comfortable and personal."

Jerkins is confident in his belief that the Music Mogul, LLC world will be a direct line to undiscovered talent, as evidenced by his announcement that a new Music Mogul, LLC artist will be chosen every quarter to receive a three song demo deal with his own Darkchild Productions.

CEO Longano says, "Music Mogul offers a full music lifestyle and virtual world experience. Through Rodney's star making abilities and incredible ear for talent, it provides a new generation of performers that have grown up with video games and social networks, a new venue to discover and be discovered."

Music Mogul, LLC provides something for everyone. For performers, this is the first time ever that aspiring artists are given all the tools they need to audition, promote, and perform live to a global audience through a virtual world with real life rewards. For those who just want to experience the music lifestyle, there is endless opportunity for entertainment, including live karaoke, game arcades, in-world concerts, and more.

To further expand the music lifestyle experience, users can establish, decorate, and expand their Hollywood "cribs," adorn themselves in the latest fashions, and attend exclusive in-world events with their favorite celebrities. "Using a game inspired, Aria powered, microtransaction platform, Music Mogul collapses the barriers between the music, artists and their fans. Music Mogul eliminates the restrictions of time, currency or geography and connects the music world participants in real time. It's pure genius," Ed Sullivan, CEO of Aria Systems.

Music Mogul, LLC is being developed by iLemon, a leading virtual world developer founded by former senior management of popular virtual world Habbo Hotel. "Music Mogul's attention to realism and detail is pushing the boundaries of virtual worlds. Music Mogul will be a showcase of not only the future of virtual worlds, but how users will experience music and connect with each other. It is unique, focused and compelling," says iLemon President and Founder, Jouni Keranen.

Calvin Ng, CEO of iLemon says, "We are excited to be developing the Music Mogul world, and believe it is an important step toward bringing virtual worlds to a broader audience, and making connections between the virtual world and the real world through the global appeal of music."

See the evolution of music at http://www.musicmogul.com...coming/ Q1 2009.

For Press Inquires Please Contact:
Laura Ackermann
Much and House Public Relations
323.965.0852 ext. 150 or
lackermann@muchandhousepr.com

Source: Music Mogul, LLC

CONTACT: Laura Ackermann of Much and House Public Relations,
+1-323-965-0852, ext. 150, cell, +1-818-640-4133,
lackermann@muchandhousepr.com, for Music Mogul, LLC

Web site: http://www.musicmogul.com/

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